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New identity launching today for Revel.io with the story told and brought to life by the team iverson 🤝 Excited for what Revel will make possible for our collective future. There’s a very real world we live in and whole universe to explore.

There is no final version. No arrival. Only the quiet, continuous act of creating. And in that, peace.

The best designers I know are optimists. Because to make anything better, you have to believe better is possible.

Not everything new is progress. Not everything loud is leadership.

The purpose of reduction isn’t style. It’s preservation. It’s a way to guard meaning from erosion.

Katie knows.

For the design community to truly flourish here, we must move beyond chasing speed, validation, or earnings. Design is a practice, an intentional pursuit. Instead of infatuating over something new, fast, or viral, ask if it’s thoughtful, inevitable, and true.

The way we see is what we offer. The courage to reimagine is the value we bring. It’s why designer founders build differently, and why great entrepreneurs want designers in the room. Perception shapes outcomes and vision creates new futures.

What belief is at the core of your design practice?

I wish more designers had the clarity and conviction to answer this.