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🗣️ 'Politicians all sound the same' Well, that's not true of Boris Johnson. He has a tone of voice formula with a calculated consistency that most brands would kill for (hard to believe, we know). Here are the five core pillars of Boris' #ToneOfVoice: hubs.ly/Q01-czrn0

AO were the first to get us buying devices online. And once they did, their world got pretty wide, pretty fast. The only problem? All these bits of the business sounded different. See how we helped AO scale up whilst staying true to their #brand: hubs.ly/Q01-cz-60

They always say practice makes perfect, and the generation effect proves it. 👉 See how you can put it to the test: hubs.ly/Q01-cTTF0

'It's not just time to BeReal.; it's also time to discover why this brand is Ashleigh Thompson's favourite #ToneOfVoice 👇

Conferences can be a snoozefest, but Schroders didn't want to be just another boring #speaker. So we helped them ditch PowerPoint and embrace the art of #storytelling. And it worked! 👉 See how: hubs.ly/Q01_s4VP0 #presenting

Believe it or not, we're more likely to do something if others do. This is called 'social proof', and can also be known as 'herd mentality'. 👉 Find out more: hubs.ly/Q01_sCMW0

The framing effect is probably our favourite bias. Why? It proves that the words you use can influence our decisions and potentially change opinions. 👉 See why: hubs.ly/Q01_snhf0 #BehaviouralScience

A lot of companies do complicated things. We would know. But West Coast #software analytics company New Relic, take it to the next level. 👉 See how we helped them: hubs.ly/Q01_r_gf0

🚀 We've got some news for you... Definition Group is becoming one brand. We're already a team, but to better align the group's services and help us grow, we're going to become one brand - Definition. Find out more about our good news: hubs.ly/Q023c_xS0

In case you missed it, Definition Group is becoming one brand. We're doing this to align our services better and help us grow, which also means we're moving to a new X account: Definition. Make sure you follow our soon-to-be new home before 1 November.

Our experts are getting ready for our big move, and so should you 🧳 Luckily, all you need to do is follow our new home: Definition See you there, folks.

It's nearly time to pack up and start a new chapter in our new X home 🏡 Make sure you're following Definition to continue following our journey under our new name and brand.

🏡 We've moved After nearly six amazing years as Schwa, we're now known as Definition, and we've moved to our new X home. Make sure you're following our Definition to stay up-to-date with all our work, meet our new team and continue following our journey.