Sheldon @ The Zero to One (@sheldonbishop01) 's Twitter Profile
Sheldon @ The Zero to One

@sheldonbishop01

I help you grow your business by giving you the strategies and tactics that grew the world’s leading startups.

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linkhttps://www.thezerotoone.co/subscribe calendar_today07-10-2016 10:35:32

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Interested in learning the success factors behind high-growth startups? 🚀 I started a newsletter called The Zero to One, which aims to tackle exactly that question. Each week I'll reverse engineer a high-growth startup, giving you the roadmap to replicate their growth - and

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It’s important to drive organic users and listen to their feedback, but to build users’ trust you have to iterate and ship fast. This is how ClickUp has become a leading example of Product-Led Growth.

Sheldon @ The Zero to One (@sheldonbishop01) 's Twitter Profile Photo

Useful is cool. But simple is better. Canva is a great example. Canva is the simplest solution on the market. Not the most powerful. But now has ~5x more users than Photoshop. Canva creates what I like to call a Simplicity Flywheel. Canva is simple to: - Find 🕵️ - Get started

Useful is cool. But simple is better.

Canva is a great example.

Canva is the simplest solution on the market. Not the most powerful. But now has ~5x more users than Photoshop.

Canva creates what I like to call a Simplicity Flywheel. Canva is simple to:
- Find 🕵️
- Get started
Sheldon @ The Zero to One (@sheldonbishop01) 's Twitter Profile Photo

Focusing on an awesome user experience is the best way to punch above your weight when starting your business. A great example of this was ClickUp. They entered a market with multiple industry giants: Asana, Monday, JIRA. They needed to appear as a legitimate alternative. So

Focusing on an awesome user experience is the best way to punch above your weight when starting your business.

A great example of this was ClickUp.

They entered a market with multiple industry giants: Asana, Monday, JIRA.

They needed to appear as a legitimate alternative.

So
Sheldon @ The Zero to One (@sheldonbishop01) 's Twitter Profile Photo

I’m really struggling with positioning my newsletter. I know at a high-level I want to target people who are on the cusp of becoming an entrepreneur or are entrepreneurial. But the problem I’m facing is: How do I find these people? Do I position for entrepreneurs or rather for