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Thank you for the shoutout, Print magazine! 👏 #Rebrand #Branding #SimpleIsSmart

👏Congrats to our friends at Moneyfarm UK on the debut of their #rebrand! Learn more about the transformation in our latest case study ➡️ bit.ly/3TSTduv #SimpleIsSmart

How to pick a name for your AI startup tcrn.ch/3vr7NPK

New work by Siegel+Gale x Moneyfarm transforms Moneyfarm’s new brand into a digital wealth partner. Check it out: creativebrief.com/agency/siegel-…

Streaming services in the age of overchoice: finding clarity amidst industry complexity. hubs.la/Q02jh7nV0

The best and worst Super Bowl LVIII commercials cbsn.ws/3uk9vm4

Brands talk a big game about diversity, but did their #SuperBowl 58's ads follow through? adweek.it/3wlYy3H

As C-Suites look for growth through M&A, questions emerge for marketers at those companies: What happens to the brands? buff.ly/3wr6gts

"Embrace curiosity, check your ego at the door and foster collaboration", A day in the life of design director Sandra Reynolds trib.al/Uox83Fa

Quaker’s global team has been working on “elevating the positioning and the storytelling” of the brand, in an 'iterative' approach to make its advertising work globally and locally. buff.ly/3wx4k2S

🗣 Sophie Lutman, Executive Creative Director at Siegel+Gale explores: 👩 25 years of industry evolution through the lens of her own personal career growth, and shares her advice for women today. #iwd2024 #internationalwomensday Read here 👇 fenews.co.uk/fe-voices/inte…

Rather than seeing Starbucks getting rid of its global CMO as a bellwether for continued elimination of the role, marketers, brand executives, trade group leaders and consultants see it as a reflection of the current reality for CMOs. buff.ly/3TRaFz6

Figuring out which retail media network is worth spending on given the glut of new retail media networks can be a challenge for marketers. buff.ly/3Ty9FPf

The Bud Light boycott began one year ago today. Jason Notte, Rebecca Stewart, and I spoke with experts and industry insiders to get a sense of how marketing has changed since then. adweek.com/brand-marketin…

Many congrats! AerCap #BapcoEnergies #Harlaxton #InterstateCreativePartners #Lantern @NorfolkAONB Siegel+Gale and #UnitedUs #TransformAwards

Even if it’s a familiar pattern — hot new thing, new C-Suite exec to tackle said thing, a few years go by and that C-Suite position no longer exists — does it make sense for businesses to continue to appoint new czars with every new trend? buff.ly/3xQZbDo

ICYMI AI, brands and the importance of simplicity with Philip Davies siegelgale.com/ai-brands-and-… via Philip Davies of Siegel+Gale #AI #branding #simplicity

4 ways AI can partner on content, creators, campaigns and customer relationships. adage.com/article/opinio…

Patrick Kampff, senior strategy director at Siegel+Gale explains why trust is the currency that underpins every transaction in the bustling world of finance. hubs.la/Q02wMxM80

On the move: Cato Institute appoints Stacey DiLorenzo as its inaugural CMO... Siegel+Gale appoints Dory Ellis Garfinkle as CMO... TBA Worldwide names Courtney Olbrich chief growth officer... Holland & Hart LLP hires Troy Lyons as sr. dir. of federal affairs