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The Coach is the System — Tip #23 Athletes Mirror Your Belief Some days, you loan them belief. Some days, they return it. That’s coaching.

The Coach is the System — Tip #24 Progress Is Not Permission To Get Comfortable What I wish I’d known when I started coaching: The scariest moment in a season isn’t after a loss. It’s after a big win — when people think they’re good enough. You’re not ready because you won last

The Coach is the System — Tip #25 Every Drill Is a Culture Test Taylor Swift wasn’t talking about XC, but: Karma is the kid who jogs strides, skips reps, and still expects to PR. 3 Signs You’re Coaching a Shortcut Culture: 1. Warm-ups that start 5 minutes late and end 10

The Coach is the System — Tip #26 What You Allow, You Teach. Like Taylor’s Karma — it keeps receipts. You’re not just coaching effort. You’re coaching what counts. Skipped cooldown? ✅ That’s “optional” now. Jogged strides? ✅ That’s “close enough.” Mumbled excuse? ✅

Most coaches chase better workouts. I chased a better system. Not just paces and splits — but a full-stack operating model: ✅ Identity under pressure ✅ Culture that holds ✅ Belief that survives race day You don’t need more volume. You need a system. (Think less Rocky

The Coach is the System — Tip #27 Be Boring at Greatness. Elite teams aren’t dramatic. They don’t crave variety — they crave precision on repeat. If your program was a Netflix show, it wouldn’t be a thriller. It’d be a critically acclaimed slow burn with one plot: execute

The Coach is the System — Tip #28 Train with the End in Mind. If you don’t know what you’re building toward... then every rep just feels like “more running.” This isn’t DIY furniture. You can’t figure it out when you get there. Great coaches reverse-engineer performance. They

The Coach is the System — Tip #29 Slow is Smooth. Smooth is Fast. In a world that rewards fast takes, we’ve forgotten: Slow is where skill lives. Everyone wants race pace. But if it’s ugly at 70%, it’ll be a disaster at full speed. This isn’t TikTok. You’re not trying to go

The Coach is the System — Tip #30 Simplicity Beats Sophistication. Complicated plans impress coaches. Simple ones win races. If it takes you 20 minutes to explain Tuesday’s workout… it’s not working. You’re not coaching a Marvel plot twist. You’re coaching athletes who need

The Coach is the System — Tip #31 Mastery Lives in the Margins. Anyone can coach the main set. But the best coaches? They’re watching the reset between reps. Because it’s not just what your athletes do when your stopwatch is running — It’s what they do when they think it’s not.

The Coach is the System — Tip #32 Don’t Hide in Busy Work. Just because your athletes are moving doesn’t mean they’re improving. You know the drill: Cones for days. Multiple stations. Random paces. Half the team’s skipping, the other half’s hurdling ghosts. Stopwatches beeping

The Coach is the System — Tip #33 Athletes rise to the plan, or fall to the gaps. Unclear plans create effort gaps. Effort gaps create performance gaps. Performance gaps get you beat. And it all starts when “run hard” is your strategy. This is what unclear coaching sounds

The Coach is the System — Tip #34 The best coaching cues are short, specific, and sticky. Let’s be clear: A cue is not a speech. It’s a trigger. It should create instant action, not reflection. If they need to decode your cue before they move, you’ve already lost the rep. So

The Coach is the System — Tip #35 Consistency is a flex. Anyone can grind when they’re motivated— champions grind when they’re tired, bored, and doubted. Most athletes can give you effort. Few can give you effort again. And again. And again. Consistency is boring. Which is

The Coach is the System — Tip #36 Race-day magic is made on Tuesday. You don't show up and hope to perform— you show up because you've earned it, rep by rep. Here’s what I learned the hard way: You can’t “flip the switch” on race day if you never practiced flipping it in

The Coach is the System — Tip #37 Your warm-up is telling on you. If they’re sloppy warming up, they’ll be sloppy when the pressure hits. You can’t coach excellence at rep 4 if you ignored the sloppiness in minute 1. The warm-up is part of the workout. If you let it slide,