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New Research: In Skift Research’s latest report, we map out the evolving landscape of social commerce. Whether you're a small boutique operator or a major online travel agency, the message is clear: social commerce’s impact on travel can’t be ignored. hubs.li/Q03j_09n0

U.S. visits from 20 major countries rebounded in April after a March drop, with an increase of 0.4% from a year earlier. The data released Monday does not include visits from Canada, which have declined sharply in recent months. hubs.li/Q03m6nJk0

New Research: Asia Rising: Inside the Minds of 2025’s Most Valuable Travelers Read the full report: hubs.li/Q03mDsHd0

New Research: The State of Online Travel 2025 Read the full report: hubs.li/Q03nHl1M0

While Asia-Pacific, Latin America, the Middle East, and Africa showed growth and Europe remained stable, North America witnessed a 5% slowdown, mainly due to the “Trump Effect” bringing shifts in travel sentiment. hubs.li/Q03qPCSK0

"At Skift Research, we think travel leaders need to be a little Google-obsessed. It’s one of the most important drivers of bookings, and our data shows Google is undergoing a real-time AI transformation with massive implications for the industry." hubs.li/Q03rgJ150

New Survey: Indian travelers are already adjusting their travel. A new Skift survey reveals a sharp shift in consumer sentiment: Safety concerns aren’t just top of mind — they’re actively shaping booking behavior. hubs.li/Q03s0XKG0

In our post-crash survey of Indian travelers who have recently flown, 51% said they had avoided airlines due to safety concerns. And 28% said they steered clear of specific routes or situations. Only 5% reported having no concerns about safety at all. hubs.li/Q03s2zn_0

New Research: Airline loyalty programs will become increasingly personalized and interconnected, with technology enabling more engaging, lifestyle-oriented rewards for both frequent and infrequent flyers. Get a sneak peek now: hubs.li/Q03sZK7z0

🧭 New Skift Research: How are Asian travelers booking in 2025? From preferred channels to key decision drivers, uncover what’s shaping the region’s travel behavior—and how brands can adapt. Read the full report: hubs.ly/Q03tMZlh0

AI is has become dramatically more prevalent in travel search over the last six months, with significant downstream implications for travel brands. Here's the report travel brands need to read to understand the impact of this on their businesses. hubs.li/Q03v8tpB0

New Research: Preview it Now: The global travel industry shows moderate growth in May 2025, with the Skift Travel Health Index at 102, indicating a 2% year-on-year increase. Europe had a small decline, but other regions continued to grow. hubs.li/Q03v8C0S0

New Research: Hotel Outlook 2025 Amid Disruption and Opportunity The global hotel industry is entering 2025 in a phase of recalibration, facing slower revenue growth and economic uncertainty but still buoyed by strong consumer demand for travel. hubs.li/Q03vL2w00

Good News: Global Travel Is Still Growing The Skift Travel Health Index for 2025 indicates that the travel industry has settled into a phase of moderate growth. As of May 2025, the global average stood at 102, showing a modest 2% year-on-year increase. hubs.li/Q03vL5wC0

Asia’s top travel markets are rewriting the rules of booking — with OTAs, loyalty programs, and social media now driving distinct, market-specific behaviors that global travel brands must strategically adapt to. hubs.li/Q03vL2pJ0

Demographics drive Asia’s travel divide, with Japan favoring solo, traditional travel and India and China leaning mobile-first and family-focused. hubs.li/Q03vQ8N_0

The global travel industry showed moderate growth in May, with the Skift Travel Health Index reaching 102, a 2% growth YoY. There are diverging trends between the accommodation sectors: vacation rentals are soaring and hotels are softening. hubs.li/Q03wlq5c0

📊 Booking vs. Expedia: Who’s Leading the Online Travel Comeback? This chart says it all—📈 Booking pulled ahead during the pandemic recovery years and still leads, though growth is now stabilizing across the board. Full insights 👉 hubs.li/Q03wJr3-0

Qantas Loyalty isn’t just a side business—it’s a profit machine. With a 20% margin and more profit than Jetstar, it's Qantas' most powerful business unit. Explore why loyalty programs are becoming the financial engines of airlines in our latest report. hubs.li/Q03w-MH80

Qantas Loyalty isn’t just a side business—it’s a profit machine. With a 20% margin and more profit than Jetstar, it's Qantas' most powerful business unit. Explore why loyalty programs are becoming the financial engines of airlines in our latest report. hubs.li/Q03xc-2Z0