What can #AI learn from analyzing our faces – in the clinic, lab, or driver’s seat? 👁️ NYT Magazine just published a feature on how this tech is being used in medicine, research, and mobility, with input from Graham Page of Affectiva, a Smart Eye company. hubs.ly/Q03t6Xf30

What exactly is a software-defined vehicle (#SDV) — and why is everyone talking about them? 🚘 💭 Learn what SDVs are, why they’re gaining traction now, and how they’re affecting supplier roles in the #automotive industry: hubs.ly/Q03tmfj70

Most restraint systems treat every passenger the same — regardless of size, posture, or position. 👤 🚗 #EuroNCAP’s 2026 protocol pushes to change that. 🔗 See what automakers and suppliers need to prepare for: hubs.ly/Q03tLDY90

#DriverMonitoring started with #eyetracking. Now it’s evolving to detect emotion, stress — even intent. This new EE Times | Electronic Engineering Times article explores facial expression analysis in vehicles – featuring insights from Smart Eye’s own Matthew Remijn. 📰Read it here: hubs.ly/Q03vnyxD0

Eye tracking calibration can be tricky – at least with unpredictable participants, messy setups, and real-world conditions. This blog breaks down the most common issues researchers face and shares tips for getting clean, reliable #eyetracking data: hubs.ly/Q03vV6_r0

Today may be just a regular Monday. But exactly one year from now, July 7, 2026, #ADDW systems will be mandatory in every single new car, truck, and bus sold in the EU. 📅 👉 If you only have time to learn 4 things about ADDW today, let it be these: hubs.ly/Q03v_tPJ0

Every day, 9 people lose their lives on U.S. roads because of #distracteddriving. 🚘📱 Changing human behavior is hard, but we can at least design technology to help drivers stay focused. Learn more about how our #DMS supports safer driving: hubs.ly/Q03wC5j20

Designing a good #eyetracking study means planning for the unexpected. But one factor often gets less attention than it deserves: the participants themselves. 👁️ 🔍 This blog explores how participant variation can affect tracking: hubs.ly/Q03xcVrD0

In a few years, #DriverMonitoring will be as standard as seatbelts. 🚗 At least in Europe – where the #GSR will require #DMS in every new car from 2026. In this clip, Smart Eye's @markluft explains why this is a turning point. More on the mandate: hubs.ly/Q03xCDm90

What are air traffic control trainees actually looking at — and what are they missing? 🛫 At the Netherlands Aerospace Centre (NLR), Smart Eye’s remote #eyetracking is helping instructors find out. 🎥 See how this works in practice: hubs.ly/Q03yb1Bm0

Every minute counts after a serious crash. And in 2026, Euro NCAP expects vehicles to help make those minutes more effective. ⏳🚨 🔗 Here’s what the new protocol expects – and how the new requirements can help save lives: hubs.ly/Q03y9Ys-0 #EuroNCAP2026

A buckled seatbelt doesn’t always equal a protected passenger. Still, some systems can’t tell the difference, especially when the belt is routed behind the back. Euro NCAP’s 2026 update is closing that loophole. 🔗 See what changes here: hubs.ly/Q03yb2bS0

The biggest risk in aviation isn’t the aircraft. From fatigue to cognitive overload, human performance is still the most difficult variable to fully understand. 👉 Learn more about how our #eyetracking is used in aviation and aerospace research: hubs.ly/Q03Bf8bL0

X feeds can get noisy. It’s easy to miss updates you actually want to catch. 📰 That’s where Smart Eye’s newsletter comes in. Once a month, we send a curated update with news, blog posts, and insights. 📩 Sign up here to stay in the loop: hubs.ly/Q03Bf3kz0

Some labs are sleek and climate-controlled. Others sound like a jet engine, shake like a rollercoaster, and blind your cameras each time the sun shifts. 🎢 🔥 Here's what it takes to make #eyetracking work when conditions are anything but controlled: hubs.ly/Q03yb3tv0

We’re on the ground in Singapore for #APATS2025 ✈️ Today and tomorrow, Smart Eye is here to demonstrate how #eye tracking is giving instructors new ways to measure and improve pilot performance. 📍 Booth 209 | August 26–27 | Marina Bay Sands, Singapore

Psst… are you in Gothenburg tomorrow? 👀 Catch Smart Eye's Solmaz Shahmehr on stage at the Gothenburg AI Conference 2025. 📍 Mindpark Järntorget | 🗓️ Sept 2, 6.00pm CET #GothenburgAIConference2025

To enhance air traffic control (#ATC) training, Smart Eye and Adacel just announced a strategic collaboration to integrate #eyetracking into MaxSim®, Adacel’s industry-leading ATC simulation platform.✈️ 📄 Read more in Adacel’s press release: tinyurl.com/umhsxe56