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From in-room voice assistants to robot bartenders, how are people responding to AI technologies in hotels, and how can the hospitality industry ethically adopt them? OSU HTM Ph.D. student Abraham Terrah is finding answers to these industry-changing questions.

20 years ago today, the College of Business Administration was renamed the William S. Spears School of Business. Today the Spears School of Business celebrates the contribution of Dr. William S. Spears to Oklahoma State Univ..

DISCOVER is here! In this year's edition: Spears faculty at the forefront of AI use for higher education & research. 🔬👩‍💻 To read the 2024 edition of Discover@Spears 👉 okla.st/47zPx4Q

Our guests had a wonderful time with Chef Elizabeth Howe at yesterday's Chef Series Lunch hosted by OSU HTM 🍽️

"Generosity and philanthropy are contagious" - Dr. William S. Spears This week the Spears family had the pleasure of honoring Dr. William S. Spears and celebrating the anniversary of his generosity to the school.

A night to remember👩‍🍳 Thank you to Chef Elizabeth Howe for an evening of world-class cuisine at @okstatehtm! #PowerofPersonal #SpearsBusiness

Once again, we thank Dr. William S. Spears for his support and dedication to the Spears School of Business! It was an honor to have Dr. Spears and his wife, Candye, visit and we look forward to the future of Spears Business because of their commitment to higher education.

Using artificial intelligence, Dr. Betty Simkins' research highlights the strong relationship between investor sentiment and gold futures returns, especially in periods of economic turmoil. 📉💰 Interested? Learn more at the 🔗 okla.st/4ezEefN

Shoutout to the Watson Graduate School of Management team! 📣 We have the best staff & faculty dedicated to supporting our students! #PowerofPersonal | #SpearsBusiness

She finally made it to New York Fashion Week.🗽 Now she wants to bring the fashion industry home to Oklahoma. Meet McKenzie Davis, a Spears Business student with a bold vision.⚡️ Read more about her story at the 🔗 okla.st/4eB7anv

Congratulations to the OSU Business Analytics Team members: Debanik Chakraborty, Kusuma Lanka, Moumita Sen and Sunanda Sen for placing third in the highly prestigious Humana-Mays competition. To read more about their success click the link🔗 okla.st/48W1Udf

We're proud to present the lead sponsor for the 2025 🍷 Wine Forum of Oklahoma, BancFirst. Tickets will be on sale soon for this fun, educational experience with amazing wine from around the world paired with chef-prepared cuisine. 🍽️ Learn more 👉 okla.st/3WUyisM

Learning from the best 🤠 Thank you to Tammi Didlot, owner of H&D Cattle, for sharing her professional experiences from the cubicle to the cattle yard with our students! 🐮👩‍💻

Travel safe #Cowboys 🤠 We'll see you after the break! 🙌

Put your hands together for our MS BAnDS program, which was ranked No. 2 in America behind only Harvard in Fortune’s list of the best Master’s in Data Science programs in 2025! 👏👏👏 🔗 okla.st/4fsfsP9

What is “risk”? A team of Spears P.h.D. alums, including Dr. Jorge Arteaga-Fonseca (pictured) and OSU’s Johnny D. Pope Chair in Entrepreneurship, Dr. Matthew Rutherford, set out on a mission to clear up the confusion for entrepreneurs. Learn more 🔗 okla.st/41VLOih

It's an honor to support our student athletes! #PowerofPersonal | #SpearsBusiness

CNB leaders joined tribal experts at the OSU Spears Tribal Summit to discuss business growth, economic sustainability & food sovereignty. Thanks to OSU Spears School of Business & Oklahoma Indian Gaming Association for fostering impactful conversations that drive progress for tribal nations!

"It was about more than just optimizing returns — it was about translating theory into real-time strategy." Finance postgraduate students Anahita Badkoubeh Hezaveh and Zannatus Saba teamed up to earn a 4th-place finish at the 2025 Rotman Portfolio Management Competition. 👏👏👏

Congratulations Jaidy Gutierrez!