Medill Spiegel Research Center (@spiegelresearch) 's Twitter Profile
Medill Spiegel Research Center

@spiegelresearch

The Medill Spiegel Research Center | We mine big data to discover how customer engagement drives purchase behavior.

ID: 448526083

linkhttp://spiegel.medill.northwestern.edu calendar_today28-12-2011 03:09:20

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Take a look at how our research on digital marketing conversion is being used by businesses to optimize their websites: digitaljournal.com/pr/5-star-goog…

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With holiday shopping shifting online for the past two years, what can retailers do about negative online reviews? drapersonline.com/insight/commen…

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Take a look at our research on how declining local news budgets influence coverage on Covid, climate change, and other global issues: localnewsinitiative.northwestern.edu/posts/2021/12/…

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Exciting news- we've partnered with the Google News Initiative on our Subscriber Engagement Index tool! Read more here: localnewsinitiative.northwestern.edu/posts/2022/01/…

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Stewart Bainum, the philanthropist behind The Baltimore Banner nonprofit news site, says he wants to chart a course for other wealthy donors to back local journalism in cities from coast to coast: localnewsinitiative.northwestern.edu/posts/2022/03/…

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Artificial Intelligence could help small newsrooms use their time and resources more efficiently, if only small newsrooms had the time and resources to adopt it, a new study shows: localnewsinitiative.northwestern.edu/posts/2022/03/…