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The old way of doing influencer marketing? It’s so 2024. We just reimagined the experience—with AI-powered search, brand fit scoring and customizable safety to help you find creators who actually fit. Take the tour: sproutsocial.com/influencer-mar…

Not every blue-check creator is worth the check. We checked. When we needed creators in the financial services space, we didn’t scroll aimlessly—we used Sprout Influencer Marketing to find the right fit, fast. This is what smart, scalable influencer marketing looks like. Try

Surprise, LinkedIn isn’t just for static posts and job hunting anymore. With 154B video views a year, LinkedIn video is essential for driving engagement Join us on Tuesday, April 29 at 10 a.m. CT for a free webinar exploring how video is reshaping B2B marketing on LinkedIn.

Validated ✅ When your audience engages with you, it’s a prime opportunity to build lasting relationships. Need a roadmap? Join us at Breaking Ground: The Social Care Revolution on May 14 at 11 a.m. ET to explore how Sprout’s latest innovations can empower your team. Save

We’re a Shorty Awards finalist for our Micro-Influencer Strategy! 🏆 B2B brands used to wonder if influencer marketing was for them. In 2024, we proved it is. Our strategy delivered: ✅ 4M+ impressions ✅ 100K+ engagements ✅ 600+ leads ✅ 48% more impressions and 30% more

Sound familiar? Social isn’t just where inspiration strikes, it’s where purchase decisions happen. In fact, 81% of consumers say social media drives impulse buys, with 28% making one at least once a month. Download the 2025 Sprout Social Index for a deeper look at how speed,

Everyone talks about customer care on social, but few actually know how to nail it. Join us at Breaking Ground: The Social Care Revolution to get real about what modern customer care looks like—and how to use it to build loyalty, boost revenue, and actually connect. RSVP

Are we keeping tabs on how many people are tagging their friends in the comments? Or the amount of ‘Your SMM deserves a raise’ shout-outs? 🧐 Marketing leaders want the real deal: engagement, audience growth, web visitors... They’re looking for the receipts. Download the 2025

SMMs, between content calendars, community chaos, and ever-changing algorithms—now you’ve got brand safety to juggle too? We feel you. That’s why we created a brand safety checklist that *actually* makes your life easier. It'll give you you a simple framework to: - Spot

What’s the next step in social care? We’re sharing it this Wednesday. Join us for Breaking Ground on May 14 at 10 AM CT. You’ll get early access to The Next Era of Customer Engagement on Social Media, packed with fresh consumer insights, actionable reflection prompts, and

Wish your social care life was this easy? 🌴 ScottsMiracle-Gro cut training down to 1 hour, reduced response times by 91%, and boosted action rates by 381% using Sprout Social + Salesforce. Want the insights straight from the expert? Join Sara Smith, their Manager of Consumer

With the next evolution of Care by Sprout, it’s all about proactive engagement, smarter automation, and brand safety, without the chaos. If you’re ready to elevate your social care game, learn how our new capabilities can transform your team's workflows: bit.ly/4j1JtqI

Did you know that 93% of consumers want brands to keep up with online culture? With the help of my friends at Sprout Social, I broke down what consumers actually want from brands on social media in 2025 & what you should stop doing. kendalldickieson.beehiiv.com/p/what-consume… #SproutSocialPartner

When someone drops it in team Slack with the 👀 emoji, you know it’s a collab worth paying attention to. We surveyed over 2,000 consumers, 650 marketers, and 300 influencers to uncover what truly makes creator content stand out. Download The State of Influencer Marketing

If Duolingo’s chaotic green bird haunts your brand brainstorms (in the best way), this workshop is for you. Zaria Parvez, the mastermind behind those viral stunts and 16M+ TikTok followers, is pulling back the curtain on how she built Duolingo’s social presence by mixing smart

Hard launch: we just officially ended your tab-hopping nightmare. You know the drill - duplicating your IG post for LinkedIn, rewriting captions, adjusting send times, all while juggling a million tabs. We’ve all been there. Now? Customize every caption, image, mention,

Top 3 topics at #CannesLions2025? AI, Entertainment in Sports, and the Creator Economy Also trending: 🤝 Google Maps Street Views campaign ft. #BadBunny 🤝 Amazon's Port Panel with @arod, Travis Kelce, Serena Williams + more 🤝 Brand x creator partnerships: @spotify x @parishilton

Healthcare brands, we just dropped your tailored social content playbook 🩺 Your patients and community are scrolling and searching for health advice - in the middle of a misinformation jungle. Now’s your chance to cut through the noise and build real trust. Download the full

Between bans, boycotts and brain rot, it’s been a year on social...and it’s only June. We asked 2,000+ users across three countries what they actually want to see from brands for the rest of 2025. Check out the insights: bit.ly/3ZNV469

Millennials didn’t just invent social culture, they’re still driving it. So why are brands leaving them out of their social strategy? 31% plan to spend more time on social in 2025. Combine that with rising income and spending power, and you’re looking at real opportunity. Get