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In "The Definitive 10-Step Guide to DTC," the Pattern team, which has been behind some of the most innovative Direct-to-Consumer brands (think: Warby Parker, Everlane, sweetgreen), lend their playbook. Here's one lesson from the series: medium.com/@patternbrands…

Finally a big thanks from Emmett Suze Dowling and myself to our team for all the hard work that has gone to getting us here. Onwards!

We're back online... 👻 ginlane.com We'll be posting content for founders and creators, starting with relaunching our website. 📖 We've been in the eComm / DTC game for over a decade and excited for our next chapter... 📕 🧶 1/7

Thank you! If you're an eComm brand owner / operator - this is for you: ginlane.com And if you are just in the eComm industry, we'll have some great BTS from our team coming soon! - Emmett, Suze, Nick & the Team (from Gin Lane and Pattern Brands) 🌊🌳 7/7

...AND we are live with all six brands in one room at THE LEAD summit in Brooklyn. Come by and say hello!

"We recognize the authenticity founding teams give their brands, and are honored to be a place for brands to graduate to; to thrive, and sustain in." 👊🙌👏🙏 Congrats Nicholas Ling, Emmett Shear, Suze Dowling and the entire Pattern team on this exciting milestone!

Unlike Amazon seller aggregators, @Patternbrands is buying real brands that have real value—not just widgets. Here is why we continue to believe in the strategy and are continuing to invest in their $25 million Series B. 1/

We know ecommerce fragments consumer brands’ market share. Offline retail promotes monopolies/oligopolies b/c of limited shelf space—a store can only carry so many detergent brands. Ecommerce doesn’t have these limitations. Consumers have much more choice. 2/

Ecommerce platforms like $SHOP and ecomm enablement companies continue to “arm the rebels.” $SHOP GMV has grown over 60x in 8 years and will soon cross over $200 billion, creating an amazing long tail of profitable brands. 3/

In building Pattern alongside Nicholas Ling, Suze Dowling, and Emmett, our thesis is that the owners of these ecommerce brands are leaving a lot of opportunity on the table. They need experts—like, say, the creators of ✎ Gin Lane—to get to the next level. 4/

Pattern acquires these brands and grows them into multichannel players by providing muscle for every moment in the user journey, from wholesale to Amazon to DTC, from customer service to shipment, from product concept to market, from Instagram to site merchandising. 5/

GIR is a great example of how that has worked. Double EBITDA in 1 year, grown across all channels, and showing great respect for what GIR’s original creators envisioned for their brand. Full case study here: pattern-brands.webflow.io/case-study/gir 6/

The $25 million Series B sets Pattern up to do this with more brands, like recently acquired cult favorites Yield and Poketo. 7/

Such a pleasure to work with Nicholas Ling, Suze Dowling, and Emmett as they have been legends in helping build brands for Gin Lane and seeing their evolution to what they are doing at Pattern today. They have only just begun. 8/

co-founders are the best :) even better to being back in person :D

So fun to chat all things Pattern with Michelle Cordeiro Grant (founder of LIVELY) on her Founder Chat series today! Tune in here: bit.ly/3Ps5dOO

Honored to be featured on CPGD! Show the love for the brands added to the directory this week -- I really wanted to focus on female-founded / led brands that I personally love: Une Femme Wines, Yield Design, Salam Hello, Letterfolk & Good Side. bit.ly/3vOpC90

Had so much fun chatting with Dan & Will on the latest episode of Anvyl Safety Stock. We talk all things Pattern, homewares trends, and the ever pervasive junk drawer! (Show us yours for a junk drawer make-over!) Listen here: apple.co/3SVQEF1

Huge thanks to Retail Brew ☕️ and Morning Brew ☕️ for including Pattern in their 2022 #RetailBrewSummit earlier this week! So fun to chat all things #marketing and #brandloyalty with some incredible leaders in the space Photograph: Kristoffer Tripplaar

Go behind the business of building the business. Out to Lunch Full trailer: air.inc/out-to-lunch