🔥The 9th Round of Easy Loan, Earn $40 Reward is in progress❗️ ⏰ Promotion Period: January 15th - Feburary 15th, 2025 👉 Register now and check more details at gate.io/campaigns/358

Check out our favourite Jon Evans episodes featuring Jon Evans, Richard Shotton, Grace Kite, Dan Ariely, and Nir Eyal. Don’t miss these insights! hubs.la/Q03hM-KN0 #MarketingScience #CMO #Advertising #Psychology

A hermit crab embarks on an epic journey to do its bit for recycling in our newest Ad Of The Week, a long but highly engaging advocacy ad for SC Johnson which spotlights its effort in pushing governments to act on plastic waste. hubs.la/Q03hRxwL0

Happy Easter from System1! 🐣We've rounded up some new eggs on the block! How do you think they'd perform on our Test Your Innovation platform? Would they splat, crack, or fly off the shelf? Learn more about Test Your Innovation: hubs.la/Q03h931P0 #Easter #Innovation #NPD

As Kellanova’s Kellogg’s joins our flock of Chutes winners, we’re spotlighting work that really works. From Ginsters to Whyte & Mackay to Very, hear how smart strategy drives real results on the Chutes podcast. Listen here hubs.la/Q03jtsGv0 #Marketing

“Twinkletoes” from Tetley UK and Pablo is our Ad Of The Week, part of the brand’s “Britain’s Tea” campaign which shows slices of ordinary life in which a cup of tea says what words sometimes can’t. Learn more: hubs.la/Q03jRLjp0

As the countdown to Cannes begins, we’ve uncovered what makes short-form video effective. From ad length to creative hooks, get exclusive insights now and a full System1 x TikTok whitepaper in June. Download here: hubs.la/Q03k1Zkl0 #CannesLions #AdEffectiveness

In Ad Of The Week this week we break down a 15-second ad by Breyers focusing on a moment of family togetherness, to explore how pacing, structure and branding all work together to form an exceptional use of a short runtime. Find out more: bit.ly/42VtHb8

Our Ad Of The Month in LatAm this month comes from LG Brasil, whose “Less Artificial, More Human” commercial is the latest in their “Life’s Good” campaign. . Find out how consumers react to this new idea of AI in our exclusive report and write-up: bit.ly/3SfBICF

Rory Sutherland and Scott Galloway don’t agree on much, but they do agree on this: don’t go dark on marketing budgets. Jon Evans breaks it down in his latest for The Drum. Read more: bit.ly/42HWnWa #Marketing #Advertising #CMO #Podcast

STOP SCROLLING! Want to know how to capture attention, entertain, and drive real brand impact in online video? Our latest research with TikTok reveals what it really takes to break through the noise and stop the scroll: bit.ly/3YxP15c

This week’s Ad Of The Week comes from Chipotle, whose ad with Venables Bell and Partners debuted in the metaverse but now makes it to TV and earns a sky-high Spike and Brand Fluency Rating. Find out more in our Test Your Ad report and write up: hubs.la/Q03lFjbw0

Our Ad Of The Week comes from @Goodyear and Publicis Groupe's consolidated P1T CREW team. It’s a confident, in-your-face brand reintroduction built to remind viewers of Goodyear’s role in decades of memorable moments. Find out how more: hubs.la/Q03mX9QJ0

We Cannes not believe it’s less than a month until #CannesLions! 🌴 System1 has a packed agenda of insight, strategy & sun. Pre-register to get our latest research & find out where to find us during the week! 🔗 hubs.ly/Q03n6nYn0 #Creativity #Cannes #Marketing

After dropping “HBO” for “Max” in 2022, Warner Bros. Discovery will revert to HBO Max in summer 2025, complete with a new black & white logo. Despite the name flips, the brand’s distinctive assets kept it recognizable. Learn more here: hubs.la/Q03njXHD0

We’re revealing Compound Creativity with new Creative Consistency Score data, showing how consistency drives long-term brand strength. Pre-register for the report, launching at Cannes Lions 2025. Les Binet, Sarah Carter, and Andrew Tindall present live: hubs.la/Q03nwKql0

This week, a panel of Effie United States effectiveness experts & System1 execs selected the Gold-winning case best linking creative idea, execution & results. Congrats to Verizon on winning the System1 prize! Pre-register for our latest insights here: hubs.la/Q03nXGZ70

From Miami to Brighton, Singapore to São Paulo, our regional kickoffs brought over 200 System1ers together to align, celebrate and get ready for a big 2025. Big energy, bold goals, and serious momentum. Let’s go!

We’re un-cannes-ing big insights at LIONS | The Home of Creativity: outdoor research with Andrew Tindall, compound creativity with Les Binet and Sarah Carter, TikTok effectiveness with Jon Evans and Isobel Sita-Lumsden, and creative ROI with Mark Ritson. Pre-register here: bit.ly/4jsEb80

We're marking it as TikTok Tuesday. At 1:30pm, System1’s Beth Marchant joins @TikTok at sxswlondon to reveal what drives creative effectiveness. In 2 weeks: TikTok Thursday at Cannes Lions with Jon Evans & Andrew Tindall. Pre-register for the insights: bit.ly/4jBTqf0

What do movie reviews, a bank and a model have to do with ad effectiveness? Find out in Measuring the Magic, a film from System1 exploring the origins of the Star Rating, a trusted metric that predicts long-term brand-building potential: bit.ly/3ZLsUsk