Survival by Crunch: Introducing the Call of Duty Bribe Bucket from KFC fabnews.live/survival-by-cr… TBWA\RAAD KFC #CallOfDuty #FABNews

Survival by Crunch: Introducing the Call of Duty Bribe Bucket from KFC marcommnews.com/survival-by-cr… TBWA\RAAD KFC #CallofDuty #MarCommNews

Survival by Crunch: Introducing the Call of Duty Bribe Bucket from KFC Arabia. via TBWA\RAAD adsofbrands.net/en/news/surviv…

Bribe Bucket - New KFC KFC campaign by TBWA\RAAD TBWA\RAAD bit.ly/4hobicI #creativity #inspiration #advertising

Callout to Call of Duty gamers: Here's one possible route out of a kill: Gamers on the verge of being killed can 'bribe' their way to survival offering fellow gamers a KFC bucket voucher. Watch the video and read more about it here. campaignme.com/call-of-duty-g… TBWA\RAAD

Our MD in KSA Dan Leach, will be speaking at MMA NEXT! Conference on Feb 18 at Hyatt Regency Riyadh Olaya, from 11:40 AM to 12:10 PM. Joining a panel of industry leaders, Dan will explore how tech & innovation are reshaping marketing. Secure your spot: shorturl.at/ShgH3

Our “Bribe Bucket” campaign for KFC has been recognized among the Top 5 best digital innovation campaigns worldwide by Adforum! Congratulations to our client and the entire team behind this achievement: adforum.com/top5/digital-i… Thank you, Adforum, for this fantastic recognition!

From reshaping our talent experience to embracing change, 2024 taught us to never get too comfortable. Dive into our CEO Reda Raad’s key takeaways in Campaign Middle East, and see how TBWA\Raad is pushing boundaries into 2025: campaignme.com/tbwaraads-reda…

Congratulations to our Head of Strategy in Saudi Arabia, Rawad El Dahouk, on being selected as a Jury Member for the Commerce category at #dandad25!

Thrilled to share that our campaign for KFC Original Old Dubai has been featured in Lürzer’s Archive 40th anniversary special Issue, a collection of the 40 most creatively significant ads of the last 40 years://www.luerzersarchive.com/product/issue-228/

Our ECD, Frederico Roberto, will be judging the Digital category at the UAE Young Lions Competition 2025 that serves as a platform for the rising talents under 30, offering them the opportunity to represent TEAM UAE at the Cannes Lions International Festival of Creativity.

Great to have Cem Topçuoğlu, President CEE & AME at Omnicom Advertising Group, Denis Streiff CFO at Omnicom Advertising Group and Peter Kopecky, CFO CEE, Africa and Middle East at Omnicom Advertising Group with us today! Always a pleasure hosting OAG leaders when they’re in town.

This Valentine’s Day, we spread a little extra love around the office and took a moment to celebrate the amazing pirates who stand at the heart of our success. Happy Valentine’s Day to all ❤️❤️❤️ #ValentinesDay #TBWARaad

In a recent article, Fast Company Middle East explored with industry leaders the rapid technological advancements shaping PR and marketing in the region. Our CEO, Reda Raad, shared insights on key innovations to authentically engage with hyper-critical audiences: shorturl.at/9rszH

More than 60 commercials aired during Super Bowl LIX, but only 10 earned the top spots in the eyes of the region’s top creative leaders. Our ECD, Frederico Roberto, took part in Campaign Middle East’s latest survey, ranking the most memorable ads: shorturl.at/bNkKp

At TBWA\RAAD Saudi Arabia, we’re committed to building a reputation for bold, disruptive creativity. Our MD, Dan Leach, shared our vision for expansion in KSA with ArabAd: shorturl.at/yQepi

AI is reshaping the marketing industry, but what does that mean for human creativity? Campaign Middle East gathered insights from industry leaders, including our Regional President of Digital & Innovation for CEE, MEA, Noah Khan, to answer the question: shorturl.at/WeuKF

Join us in welcoming Derek Green, our new Chief Creative Officer! A visionary leader with a proven track record of award-winning work for some of the world’s most iconic brands, he joins us at a significant time for our industry. Stay tuned for an exciting journey ahead!

Playing it safe? That’s the real risk! From the key drivers of creative differentiation to the transformative role of data and AI, our CEO Reda Raad highlighted why bravery in creativity is more critical than ever in his latest article for Campaign Middle East: shorturl.at/eik61

Welcome to the age of NEO-Collectivism—where brands stop broadcasting and start building with their communities. In Episode 2 of #CuttingEdge we unpack this Edge and shows how forward-thinking brands in the Middle East are harnessing collective power to shape the future together