PR vs marketing–how PR can boost a business: PR builds credibility and trust, it strengthens your story, it can attract partners and investment, helps with crisis management and protection, and offers cost-effective visibility #MarketingTips #PRStrategy iol.co.za/business-repor…

AI has stripped the cost and complexity out of video production. It allows anyone to produce polished content on demand. Now companies must compete on authentic insight, genuine expertise and human connection #AI #MarketingTips entrepreneur.com/growing-a-busi…

All marketing strategies need a memes budget. What AI offers in efficiency, it lacks in empathy. There is no greater way to connect authentically, however, than through memes – in all their humour, sarcasm, and typos #MarketingTips #MarketingStrategy campaignme.com/your-next-mark…

Media Mix Quote of the Day, “People do not buy goods and services. They buy relations, stories and magic.” Seth Godin

Oreo-maker Mondelez invests $40 million in a generative AI tool to cut advertising production costs by 30% to 50%. This move is in line with rivals, Kraft Heinz and Coca-Cola, who also use AI for ads #AdvertisingAI #Advertising strategy reuters.com/business/media…

Webinars are a valuable way to increase brand reach, awareness, and build credibility. 95% of markets say webinars are essential for their marketing strategies. However, businesses must ensure all relevant brand information is on display #MarketingStrategy mediaupdate.co.za/marketing/1602…

Media Mix Quote of the Day, “The beautiful thing about learning is nobody can take it away from you.” BB King

Cluely’s Roy Lee says start-ups should be thinking harder about going viral. Cluely’s AI assistant gained fame with the claim that it could help you cheat on anything as it was undetectable. While the claim was false, it went viral, and the co. raised $15m techcrunch.com/2025/10/29/clu…

The world’s biggest ad agency, WPP, is under strain as many of its most lucrative clients exit the company. One reason is that the agency is being outgunned by competition like France’s Publicis Groupe, largest in the world by revenue #WPP #PublicisGroupe theguardian.com/business/2025/…

A UK ad industry audit finds that UK advertising is still not representative of the UK population, despite 77% of people agreeing that DEI is important in ads. While DEI is improving, representation of some minority groups has stagnated #Advertising #DEI channel4.com/press/news/how…

Forbes reports says 70% of small business websites lack clear CTAs. Poor website design kills conversations, even when traffic is strong. The reason is that visitors are uncertain where to click or what to do next and are, therefore, lost #MarketingTips news.designrush.com/70-b2b-sites-l…

Media Mix quote of the Day, “Our jobs as marketers are to undestand how the customer wants to buy and help them to do so.” Bryan Eisenberg #marketingtips

Meghan Markle launches festive collection of jams – but marketing expert says she is defying all traditional retail logic. Her collection of three “fruit spreads” is lavishly packaged and is more expensive than a single unit #MarketingStrategy dailymail.co.uk/news/royals/ar…

Media Mix Quote of the Day, “True luxury never goes on sale.” Industry aphorism

This festive quarter, Indian marketers are forgoing big budgets for smarter spending. Half of ad-spends are going to e-commerce platforms, with brands prioritising shoppable content, influencer partnerships, and personalised offers #MarketingStrategy bwmarketingworld.com/article/why-ma…

In the Marketing Mix, every channel claims credit. Incrementality testing, however, reveals what really drove growth. It is a measure of what changed because your campaign existed. It reveals waste, informs budget, and builds trust #MarketingMeasure searchengineland.com/why-incrementa…

Telegram Ad Network is an emerging tool and is drawing attention from global marketers. Telegram offers new grounds on which advertisers can reach their clients more organically and effectively. The platform has 700m active users #AdvertisingStrategy riverjournalonline.com/business/power…

The US advertising market is projected to grow by a CAGR of 3.83% from 2025 to 2033, according to a report. Growth drivers include user-experience enhancements, integration of advanced technologies, and evolving consumer behaviour #AdvertisingTrends finance.yahoo.com/news/united-st…

Many publishers, for the first time ever, are launching ambitious, expensive brand marketing campaigns. The move is not only to boost engagement with consumers, but it will also help boost their searchability on AI-driven search engines #MarketingStrategy adweek.com/media/publishe…

Warc is launching its Marketer’s Toolkit 2026, and notes 5 key trends for next year: The Vanishing Middle, The Creator Gamble, The Great Escape, The Zero-Click Customer Journey, The Reset of Consumer Milestones #WARC #MarketingTrends #MarketingStrategy adgully.com/post/8954/warc…