Robert Bowstead (@thebobby_b) 's Twitter Profile
Robert Bowstead

@thebobby_b

I am the bobby b! Marketing/research consultant; Man united and billingham stars fan; guitar player; golfer with an ecclectic musical taste!

ID: 454209114

calendar_today03-01-2012 18:57:48

1,1K Tweet

160 Followers

192 Following

Carbon (now part of Magnite) (@carbonrmp) 's Twitter Profile Photo

Read how Carbon (now part of Magnite) achieved over 200% uplift in CPMs & an overall #revenue increase for Fark Inc #publishers #DataDeservesBetter #AdIQ carbonrmp.com/fark-com-sees-…

Carbon (now part of Magnite) (@carbonrmp) 's Twitter Profile Photo

Get an insight into the role, focuses and early wins from our new Chief Data Officer (CDO) Dr Al Mclean #Data #Innovation #Compliance #DataDeservesBetter carbonrmp.com/qa-with-dr-al-…

Carbon (now part of Magnite) (@carbonrmp) 's Twitter Profile Photo

Some of Dr Alistair McLean's highlights from the State of AI 2020 report including increasing interest from regulators, expanding areas such as ML Ops, applications to medicine, and ethical considerations #stateofai #ai carbonrmp.com/knowledge-hub/…

Carbon (now part of Magnite) (@carbonrmp) 's Twitter Profile Photo

Read about the 2 new Teesside University interns at Carbon (now part of Magnite) that will be building new innovative tools for scoring website #compliance and creating #data #visualizations carbonrmp.com/knowledge-hub/…

Carbon (now part of Magnite) (@carbonrmp) 's Twitter Profile Photo

Carbon discusses how #publishers - faced with siloed audience #analytics, #revenue reporting and audience #data management tools - need to get a complete picture to effectively manage revenue and performance carbonrmp.com/knowledge-hub/…

Carbon (now part of Magnite) (@carbonrmp) 's Twitter Profile Photo

Learn how #publishers leverage unique machine-driven intelligence and tools to understand and grow their high performing and high value audiences, across their own properties and the walled gardens #audiencedevelopment #revenue #transparency #realtime carbonrmp.com/knowledge-hub/…

Robert Bowstead (@thebobby_b) 's Twitter Profile Photo

Time to evolve? #publishers need to see the value their different #audiences and content generate to optimise and improve #revenue #RIPDMP #DMP #LongLiveAudience #RMP

Carbon (now part of Magnite) (@carbonrmp) 's Twitter Profile Photo

Unlocking clients' audiences via #analytics & #segmentation creates the need to query millions of user profiles quickly! Here are some insights & lessons from the Carbon head of #datascience Ryan Varley into how we're doing that #data #tech #RMP carbonrmp.com/knowledge-hub/…

Carbon (now part of Magnite) (@carbonrmp) 's Twitter Profile Photo

Whilst #firstpartydata is taking a leading role, any platform proposing first-party data alone as a viable solution in 2021 leaves revenue on the table for publishers #thirdpartydata digiday.com/sponsored/thir… via Digiday #publishers #data #RMP #DMP

Robert Bowstead (@thebobby_b) 's Twitter Profile Photo

Despite the fact that no two visits to a web page are the same, many data companies will still categorise them in the same way. Carbon doesn't, and by scoring our data we offer the most reliable and accurate signals of intent for better performing audiences.

Carbon (now part of Magnite) (@carbonrmp) 's Twitter Profile Photo

Join us 25th March as we look at “Identity in Publishing: Risk, Opportunity and Preparedness.” and how the likes of Imgur , Leaf Group and Magnite are preparing for the upcoming changes. Sign up here: bigmarker.com/Carbon/Identit… #publishers #data #thirdparty #cookies #webinar

Carbon (now part of Magnite) (@carbonrmp) 's Twitter Profile Photo

Join anna OneTrust Carbon (now part of Magnite) Wed 7 April (11am EST/4pm UK) to discuss the power & value of consent in adtech, monetisation & UX best practices, within a privacy conscious environment preferencechoice.com/virtualevent/c… #consentmanagement #privacy #monetisation #publishers #webinar

Robert Bowstead (@thebobby_b) 's Twitter Profile Photo

Carbon helps publishers understand the value of their content in real-time. In this example we combined my loves of football ⚽ and content ✍ to showcase the strength of data Carbon offers its clients!

Carbon helps publishers understand the value of their content in real-time. In this example we combined my loves of football ⚽ and content ✍ to showcase the strength of data Carbon offers its clients!
Carbon (now part of Magnite) (@carbonrmp) 's Twitter Profile Photo

Join Carbon and experts from Axate The Atlantic Narratiive anna as they discuss the future of publishing revenues, data and monetisation in a free webinar hosted by Pete Danks #subscriptions #advertising #firstparty #zeroparty #data #publishers bigmarker.com/Carbon/PENDING

Carbon (now part of Magnite) (@carbonrmp) 's Twitter Profile Photo

We are thrilled to have Alaina Executive Director of Product, Revenue at The Atlantic joining our panel on 18th November to discuss the future of publisher revenues #publishers #subscriptions #zeroparty #firstparty #data #advertising Sign up here: carbonrmp.com/knowledge-hub/…

We are thrilled to have <a href="/alainabrowne/">Alaina</a> Executive Director of Product, Revenue at <a href="/TheAtlantic/">The Atlantic</a> joining our panel on 18th November to discuss the future of publisher revenues #publishers #subscriptions #zeroparty #firstparty #data #advertising
Sign up here: carbonrmp.com/knowledge-hub/…
Magnite (@magnite) 's Twitter Profile Photo

The incredible team at Carbon is joining Magnite to help our sellers unlock the value of their audiences. Read more on why we made this acquisition here: bit.ly/Magnite-Carbon

The incredible team at Carbon is joining Magnite to help our sellers unlock the value of their audiences. Read more on why we made this acquisition here: bit.ly/Magnite-Carbon
Robert Bowstead (@thebobby_b) 's Twitter Profile Photo

New episode of Fails Of The Unexpected is out now! The insights into the importance of team, company culture, and job fit really resonated with me on this one.