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80% of disabilities in the UK are ‘hidden’. Epilepsy is one of them. The Creative Shootout is here to flip the script. In 2025, we’ll harness the power of the creative community to raise awareness, fight stigma and demand change. And The The Guardian is proud to sponsor the charge.

The judges have spoken. This year’s 60 second Shootout entries brought next-level creativity. And we’ve got six of the best. The agency teams joining us in The Creative Shootout live final on 30th January 2025 are ready.

Time to swap ‘meh’ for magic. ✨ Let’s be real - January’s dull. Let’s fix that. Join us at BAFTA 195 Piccadilly for The Creative Shootout Live Final on 30th January 2025. Get your tickets while they last. creativeshootout.com/live-final

Clear Channel is both a platform for brands and a platform for good, leveraging Out of Home as a canvas for great creativity. And we’re really proud to have @ClearChannelUK as a returning Creative Shootout 2025 Partner.

Competition. Creativity. Charity. 💡🏆💛 The Creative Shootout Live Final takes place at BAFTA 195 Piccadilly on 30th January. Come and watch leading industry creatives compete for a £10,000 prize, and the chance to launch a campaign for Epilepsy Action.

Could you tackle a creative brief in just four hours, from start to finish? And then immediately present back in just ten minutes? That’s the challenge six agency teams will face on 30th January at BAFTA 195 The Creative Shootout Live Final. creativeshootout.com/event-details-…

Big challenges need bold spaces. On 30th Jan, 6 agency teams will have only 4 hours to create a charity campaign for Epilepsy Action from scratch, that could change lives. And our partner HUCKLETREE is once again providing the creative spaces so the teams can work their magic.

Don’t miss your shot. Only a few tickets are left for The Creative Shootout! Book your tickets today and save 10% with discount code SOCIAL10. lnkd.in/ergmEkXR

Creativity with a purpose leads to powerful outcomes. MullenLowe UK ‘This Counts As Care’ Creative Shootout campaign had a powerful impact for Carers UK in 2024, with a 22% increase in Unpaid Carer self-identification following the exposure of the audio, OOH and film assets.

Luke D'Arcy is the Founder & CEO of Rubber Duck Global Consultancy, that’s committed to “making growth innovative, simple, colourful and fun”. He'll be joining us on the BAFTA 195 stage on 30th January as a Shootout judge.

Bronwyn Sweeney, Group Creative Director at MullenLowe UK, is committed to embodying the change she wants to see. This Thursday 30th January, she’ll be at BAFTA 195, judging The Creative Shootout Live Final.💜

Creativity. Pressure. Purpose. Year 8 of The Creative Shootout is here! This isn’t just any awards show, it’s the adrenaline-fuelled, done-in-a-day creative showdown for good. Today, 6 of the UK’s top agency teams will craft a creative campaign from scratch in just 4 hours!

The Creative Shootout founder Johnny and Epilepsy Action CEO Rebekah are just about to brief the teams. Here we go! #CreativeShootout Johnny Pitt

Some of the UK’s sharpest creative minds now have just four hours to craft a campaign that could make a real difference for Epilepsy Action. ⏰Every year, epilepsy tragically takes 1,000 lives in the UK - a shocking reality we’re determined to change. Starting today.

The stage is set BAFTA 195 🎬 Eight minutes. One chance. Let’s see what our teams can do! #CreativeShootout

And here comes our show host Scott Wimsett, with Shootout founder Johnny, to open the show. Let’s go!

We’ve seen some incredible campaigns tonight, but only one will claim fame and fortune (and a very nice trophy). 🏆 The decision is in the judges’ hands.

CONGRATULATIONS to our 2025 Creative Shootout winners Boldspace! Now, it's time to turn this win into real impact for Epilepsy Action later on in 2025, supported by our huge name media partners and a £350,000 media fund. 🏆

Big shoutout to 2nd place Propellernet and 3rd place Muckle Media! You brought the bold, the brave, and the brilliant. Every finalist is a winner to us though, and we’re beyond grateful for their support for such an important cause. @EpilepsyAction

Tomorrow (well, maybe Monday), the real adventure kicks off for Boldspace and Epilepsy Action. We can't wait to see what they create together. But for now, let's party! 🥂