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Web3 Needs to Catch Up to Brand Experience….Fast on CAMUS: Thoughts on Experiential Marketing maxlenderman.substack.com/p/web3-needs-t…

Quick thoughts from the airport and out of my notebook on #consensus2022: -- Feels like we are really in web2.5 and not really at web3 yet. Many of the things being promised by web3 are already available without all the unaccessible jargon and tech. --…lnkd.in/eKB364Bw

NFTs are a much better loyalty card with a much worse UX.

An NFT Brand Takes Flight on CAMUS: Thoughts on Experiential Marketing maxlenderman.substack.com/p/an-nft-brand…

Some very important lessons for web3 marketers looking at playing in the NFT space. Well said maxlenderman

It took 4+ years to reach 2Million wallets that have ever traded on OpenSea, the largest NFT marketplace (we crossed 2M today btw) For comparison, there are over 106 Million console gamers in North America. We are so very early. dune.com/queries/2877/5…

If you are an #agency or #brand leader that wants to onboard your teams for the fundamentals and opportunities of #web3 and the #metaverse, may I suggest this offer from web3 growth consultancy Platinum Balloon. platinumballoon.com/sessions

IMHO, it's imperative that brand leaders and their agency partners know the fundamentals of web3 and the possibilities that it presents to their business performance and their customers' lives. But jumping into web3 can be so daunting, confusing and tim…lnkd.in/ge_CRP4P

VOICE | Has brand purpose lost its luster? Or, as Adweek senior reporter Paul Hiebert put it: Is brand purpose in hibernation? Yes … and no. maxlenderman has the answers. adweek.it/3JtJROL

the new nav bar troika:

For #NFT projects stalling in current headwinds, now is a good time to do the things that probably weren't done at launch: -- brand identity -- market positioning -- competitive analysis -- audience insights -- growth strategy -- media planning ya know...the little things.

If you're in #advertising and #marketing and reads a headline like this, how can you not take a serious look at the decentralized potential of #web3? If you're an ad holding co (@wpp, Omnicom, Publicis Groupe , etc.) are you not just sick of these three taking your margins away?

when #experientialmarketing goes awry.

First Nike. Then Starbucks. Now Disney. The major players in the Experience Economy are paving the way into a #web3 future. Is the #experiential #marketing industry paying enough attention? techcrunch-com.cdn.ampproject.org/c/s/techcrunch… #web3 #nft #experienceeconomy #experientialmarketing

The Experientialists Interview Issue Is Out!!!! - mailchi.mp/e880107036f3/t… Joe Pine Afdhel Aziz (he/him) Brett Hyman Geoff Renaud | Renaud Partners Teresa Cesario Nasya Kamrat krista hansen Paul Aaron Galen McKamy CJD Big John 👀 floyd_hayes #advertising #web3 #experientialmarketing

Happy to be a part of this issue!

Honored to be included !

The Experientialists Issue #14 Is Out! - mailchi.mp/2e010bc8c164/t…