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📢 It’s great to see our latest research, The Gen Alpha Playbook: Insights and Strategies Shaping the New Consumer Frontier, featured in WARC and The Media Leader UK ! Catch up on both articles below: kitefactory.media/mfHG kitefactory.media/mfHO

We’re excited to share the launch of our new client, Kytty—a new prize draw platform offering consumers the chance to win a brand-new, luxury lifestyle. Find out more about Kytty below. 👇 kitefactory.media/mh3O

Yesterday, @WaterAid’s Global Awareness Campaign went live. 💧 Designed to make the water crisis impossible to ignore, our bold media plan spans BVOD, OOH, audio, and digital—making it unmissable nationwide until March 25th. Check out the ads below 👇

Chief Digital Officer explores how AI is transforming the creative industry and how, at KiteStudio, we’ve audited the AI landscape—embedding cutting-edge solutions across content analysis, creation, and editing. Read on via the link below ⬇️ kitefactory.media/mhja

Join us! We’re on the lookout for a brilliant Automation Specialist to work with us on a project basis—with the potential for future opportunities! If you love tackling challenges and finding smarter ways to work, we’d love to hear from you. 💡 kitefactory.media/mhvi

Great to see DCA unpacking key insights from our Gen Alpha research! Catch up on the full article here: kitefactory.media/mias For a deeper dive into our insights, download The Gen Alpha Playbook here: kitefactory.media/miak

CDO Ben Foster joins industry experts on the risks of principal media buying & what true transparency looks like for brands. Find out more: kitefactory.media/mla8

Great to see our work with David Lloyd Clubs Lloyd Clubs featured at WARC this week. Unpack the full story in our Institute of Practitioners in Advertising (IPA) Effectiveness award winning paper here: kitefactory.media/mlF6 Catch up on the full article here: kitefactory.media/mlFm

Rik Moore, Managing Partner of Strategy, joins industry leaders to delve into the growing concerns over media budget cuts amid ongoing tariff uncertainty. Find out more via The Media Leader UK below ⬇️ kitefactory.media/mlMk

We’re excited to share that our brilliant CEO and Managing Partner, are judging this year’s Independent Agency Awards. Hosted by the Alliance of Independent Agencies these awards are all about celebrating the power of independent thinking. kitefactory.media/mlN6

Rik Moore Managing Partner for Strategy joins industry heads to unpack the full impact of Meta’s anti-trust trial and the potential fallout for advertisers if Instagram and WhatsApp are forced to divest. Find out more via Campaign here kitefactory.media/mlOU

We’ve launched something new. Introducing Ascend — our dedicated growth consultancy, created to help brands thrive in an increasingly connected and competitive marketing ecosystem. Find out more via campaign in the comments below. ⬇️ kitefactory.media/mmSk

Gregor Chalmers, Head of Broadcast, joins industry leaders to explore the evolving AV landscape—and why it’s time to think beyond the either/or debate when it comes to TV planning. Read the full article via Campaign below 🔗 kitefactory.media/mmDK

Helen Radia, Managing Partner, explores how genuine connections are key in an increasingly competitive and crowded market. In a world where attention is scarce and trust is harder to earn, authentic content remains your most powerful tool. Find out more: kitefactory.media/mnxS

Jack Shearman, Programmatic Account Director, explores the evolution of SSPs and DSPs and what the future holds for advertisers. Catch up on the full article via ExchangeWire ⬇️ kitefactory.media/mnEQ

We’re proud to see the launch of our brilliant client Triodos Bank new brand campaign Now live across TV, Connected TV, display, Social and Paid Search this campaign highlights Triodos' commitment to sustainable banking and its positive impact on both people and the planet.

Charley Day-Lennon Day, Head of Insight, explores how marketing has evolved and why it’s more critical than ever to reconnect the dots, break down silos, and bring back a cohesive, long-term planning approach. ascendconsultancy.co.uk/blog/the-strat…

Lydia Martin, Strategy Director, and Chris Davis, Commercial Director at GloMotion Studios, joined Creativepool to discuss how brands can engage with younger, more ad-averse audiences and why embracing culture is key to building lasting connections. kitefactory.media/mnLi

Simi Gill, Head of Digital, joins industry leaders to discuss the rise of video display and the rapid shift towards mobile and connected TV, and why adapting to these changes is essential for future-proofing digital advertising strategies. kitefactory.media/mnLO

Gregor Chalmers, Head of Broadcast, reflects on 15 years of change in TV planning—from the rise of streaming to the challenges of CTV. That’s why we built KiteConnect our end-to-end planning, buying, and measurement solution. kitefactory.media/moas