Want to spot the next wave of customers in rural India? Look for the Pucca house. This concrete structure signifies a family’s transition to an Entrepreneurial Household, unlocking new consumption, homegrown businesses, and access to credit. Learn more: epicworld.com/perspective/th…

Big shifts in rural finance! Jyotsna Krishnan, shares key insights in a new Financial Express article. It's a must-read on moving beyond inclusion to real empowerment through human-centric, household-focused financial solutions: bfsi.financialexpress.com/features/from-…

Introducing EPIC Wavelength - a monthly pulse from the frontlines. This first edition dives into Rishabh Ladha's mind: AI’s quiet rewiring, Dyson’s 5,000 prototypes, and the grind of learning. Comment if you’re thinking about these things as well!

Rural resilience isn’t built on one income or one decision-maker. Across India, women in Entrepreneurial Households are powering growth & diversification. In YourStory, Jyotsna Krishnan urges a mindset shift: yourstory.com/herstory/2025/… #EPICWorld #KuchNahinStory

Trust builds businesses. Entrepreneurial Households prove it every day. From Guwahati to across India, Entrepreneurial Households grow through relationships - not just resources. Phygital models work because they start with people. Read more: epicworld.com/perspective/bu…

India’s $30T future is being built in its villages. <1 in 3 rupees in rural India comes from farming. These households are running businesses, diversifying income & reinvesting locally. Jyotsna Krishnan breaks it down in HT: hindustantimes.com/ht-insight/eco…

India's $10T market is missed by most investors. On @thepodiumIn Jyotsna Krishnan breaks down the Unseen Middle, why income metrics fail, & what 20 yrs on the ground taught her about real demand. Listen here: podm.in/elevar

Most companies see a single customer. When we met Mahesh* near Pune, we saw a household running like an enterprise - tent rentals, property income, a mill, and more. Designing for the whole household unlocks real scale. Read more: epicworld.com/perspective/th…

We’re on Nikhil Dixit's wavelength this month: outdated urban/rural labels, invisible cash cycles of Entrepreneurial Households, the PIN code flywheel, and tools like Google's BigQuery + Earth Engine making geospatial insights accessible. What signals are you seeing?

Asset-light platforms are reshaping local economies. From a rural household in India to Ticmas Educación in LatAm & PeepulTreeWorld in India - the playbook is the same: 👉 Empower existing assets, don’t replace them. 📖 The Stacked Enterprise → epicworld.com/perspective/th…

At the AVPN Global Conference 2025, we shared a behind-the-scenes look at EPIC Insights - 20 years of learning, now leveraging AI to reach the “missing middle”. Explore the product here: epicworld.com/intelligence

HDB Financial Services joins the Entrepreneurial Household India (EHI) Index! A specialist NBFC built to serve India’s 250M Entrepreneurial Households - showing why purpose-built firms matter. Index now: 35 cos, $160B mcap. epicworld.com/ehi-index #EHI_Index #EPICWorld

This month we’re on Shanina’s wavelength: scale. Bold ideas don’t spread alone - partnerships fuel momentum. Scaling means trade-offs, last-mile trust, and systems change that takes patience. What are your thoughts on scale?