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Think with Google

@thinkwithgoogle

Insights you want. Inspiration you need. Keep up with the latest marketing trends, tools, and more from @Google and @YouTube.

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linkhttp://ThinkwithGoogle.com calendar_today04-03-2011 14:11:16

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“If you’re a CMO in 2025, the biggest opportunity is to get ahead of this AI revolution.” 🚀 Vineet Mehra of Chime urges marketers to start experimenting now. Learn how to get ahead and stay ahead here: goo.gle/cmo

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Sound on 🔊 How did Southwest Airlines boost bookings by 46%? 📈 Sadie Thoma, director of U.S. ads marketing at Google, sat down with Jennifer Bridie, VP of marketing at Southwest Airlines, and Trina Potter, managing director at Spark Foundry, to discuss how the airline leveraged

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This year’s Cannes Lions was a powerful reminder of the transformative potential of AI and the enduring importance of human creativity. Here’s a look at the highlights 👇 Subscribe to Think with Google for more creative marketing insights from the #GoogleBeach, #CannesLions2025,

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How did Movistar get higher quality leads at 50% lower cost per lead? 📱 To dial up mobile sales, Movistar Chile worked with Havas, using AI-powered Performance Max to reach customers from discovery to decision with compelling creative. See how AI can help you get customers’

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🚀 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐈 𝐠𝐢𝐯𝐞𝐬 𝐲𝐨𝐮𝐫 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲 𝐬𝐮𝐩𝐞𝐫𝐩𝐨𝐰𝐞𝐫𝐬! 🚀 Forget creative limits …. using Gemini, Veo, Imagen, Vertex AI, and more, you can make "impossible" ads possible! From resurrecting brands to building entire worlds, the future of marketing

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Unlock the power of AI for personalized experiences ⚡️ Colleen Whitney, SVP of marketing at The Aspen Group, discusses how AI tools are being used to enhance patient journeys and boost local SEO. Discover more: goo.gle/cmo

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From personalized search to predictive analytics, CarParts.com CMO Christina Thelin reveals the company’s 3️⃣ key AI strategies. Discover more AI-powered approaches: goo.gle/cmo

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Looking for a real-world example of how #GoogleAI is changing the game in creative and marketing? Look no further. Muse by Clios is highlighting the incredible collaboration between Razorfish and Visit Orlando ☀️ on “The Morelandos” campaign. This project showcases how Google

Looking for a real-world example of how #GoogleAI is changing the game in creative and marketing? Look no further.

<a href="/MusebyClio/">Muse by Clios</a> is highlighting the incredible collaboration between <a href="/WeAreRazorfish/">Razorfish</a> and <a href="/VisitOrlando/">Visit Orlando ☀️</a> on “The Morelandos” campaign. This project showcases how Google
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Are you ready for the new video-buying model? According to a recent report from Madison and Wall, consumer expectations for TV have changed dramatically, and AI-powered solutions are the key to keeping up. VP of YouTube Advertisers Anne Marie Nelson-Bogle breaks down how you can

Are you ready for the new video-buying model? According to a recent report from Madison and Wall, consumer expectations for TV have changed dramatically, and AI-powered solutions are the key to keeping up. 

VP of <a href="/YTAdvertisers/">YouTube Advertisers</a> Anne Marie Nelson-Bogle breaks down how you can
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Google’s AI Mode is taking personalized shopping in Search to the next level 🔥 AI Mode delivers intelligent product discovery, agentic checkout, and a virtual dressing room — all tailored to each shopper’s unique needs. Prepare your marketing strategy: goo.gle/4ftotcj

Google’s AI Mode is taking personalized shopping in Search to the next level 🔥

AI Mode delivers intelligent product discovery, agentic checkout, and a virtual dressing room — all tailored to each shopper’s unique needs.

Prepare your marketing strategy: goo.gle/4ftotcj
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How can AI drive world-building at scale? 🌎 Sadie Thoma sat down with Chief Creative Officer Anthony Yell for a behind-the-scenes look at how Razorfish partnered with Visit Orlando. Find out how the agency used Google AI to turn Google reviews into a vibrant cast of 1,200

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“AI is making my relationship with our CTO much deeper.” Zoro’s chief revenue officer, Jason Garino, shares how tight collaboration between marketing and tech teams is essential for AI success. Unlock more insights 👉 goo.gle/cmo

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Deeper customer understanding in minutes? Yes, please 🙌 Colin Fleming, CMO of ServiceNow, shares how the company uses AI to create and interview “digital twins” of its ideal customers for actionable insights. Watch now 👇

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Our latest research points to a new value equation for shoppers: the right price, deep product confidence, and purchase convenience 💡 Here’s what you need to know to win this holiday season: goo.gle/47CCmTE 🎁

Our latest research points to a new value equation for shoppers: the right price, deep product confidence, and purchase convenience 💡

Here’s what you need to know to win this holiday season: goo.gle/47CCmTE 🎁
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Having spent his marketing career at Wayfair.com, now-CMO Paul Toms knows how to combine risk with rigor. See how he stays on the front foot with AI, using it to empower teams and double down on customer experience 👇 goo.gle/3JqMSnb

Having spent his marketing career at <a href="/Wayfair/">Wayfair.com</a>, now-CMO Paul Toms knows how to combine risk with rigor. 

See how he stays on the front foot with AI, using it to empower teams and double down on customer experience 👇

goo.gle/3JqMSnb
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Unlock your team’s AI potential one bite at a time. We’re thrilled to introduce ✨ AI Boost Bites ✨, a new series of powerful AI training videos designed to level up your expertise in minutes. Google AI specialists are your very own expert instructors, at no cost:

Unlock your team’s AI potential one bite at a time. 

We’re thrilled to introduce ✨ AI Boost Bites ✨, a new series of powerful AI training videos designed to level up your expertise in minutes.

Google AI specialists are your very own expert instructors, at no cost:
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To promote the relaunch of quintessential ’90s soda brand Slice, BarkleyOKRP created an AI-powered radio time machine — using future-forward tools like Gemini, Imagen, and #Veo to capture the brand’s throwback appeal. The results: ✅ >119M PR and paid media impressions ✅

To promote the relaunch of quintessential ’90s soda brand Slice, <a href="/barkleyokrp/">BarkleyOKRP</a> created an AI-powered radio time machine — using future-forward tools like Gemini, Imagen, and #Veo to capture the brand’s throwback appeal. 

The results:  
✅ &gt;119M PR and paid media impressions
✅
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Whether you’re on a board or you’re reporting to one, you’ll want to read this before your next strategy session 🔥 goo.gle/3HCmaYc A seasoned board member and former C-suite marketer breaks down how to: ✅ Pressure-test AI investments ✅ Uncover competitive advantages

Whether you’re on a board or you’re reporting to one, you’ll want to read this before your next strategy session 🔥 goo.gle/3HCmaYc

A seasoned board member and former C-suite marketer breaks down how to: 

✅ Pressure-test AI investments
✅ Uncover competitive advantages
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Years ago, a trend emerged: People were cooking everything from esquites to stews using PepsiCo snacks like Doritos, and uploading their taste tests to YouTube. PepsiCo responded by launching a highly successful creator partnership program — one that made YouTube the brand’s

Years ago, a trend emerged: People were cooking everything from esquites to stews using <a href="/PepsiCo/">PepsiCo</a> snacks like Doritos, and uploading their taste tests to <a href="/YouTube/">YouTube</a>. 

PepsiCo responded by launching a highly successful creator partnership program — one that made YouTube the brand’s
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You won’t want to miss this Q&A with Hope Allen of HopeScope (7.3 million YouTube subscribers) 👉 goo.gle/3Vx5R1U She unpacks: 📱 How she optimizes content for viewers across devices 💝 How she navigates brand partnerships while preserving trust 🎁 Her advice for