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I've always viewed the marketing leadership role for consumer products (be it CMO, Director of Growth, etc.) as the coordinator of a complex system that optimally drives revenue growth. As such, this person is tasked with not only ensuring that each component function of the

In this research article paid by Google, Google's MMM Meridian gets 189% average error with an R² of -90: your grandma guessing randomly would have done better 😅 (Of course, your grandma doesn't need to BS anyone about how not incremental search ads are) arxiv.org/html/2504.0621…

From tech innovation, to legal shenanigans... 15 years after the abuse, 5 years after at last Texas files a case, Evil Corp billion$ army of lawyers is trying to postpone Justice once again.

People commenting on Linkedin baits to get a teased "framework", "deep dive" or "process" usually get more than they deserve: nothing

🔥Live this Thursday: Eric Seufert + me on MDM "mailbag" episode 🌶️Topic= The ones you choose, by submitting your own questions in advance!

The second round of speakers on the Growth Phestival is here, and it is for the experts. Growth Phestival is all about knowledge-sharing and talking about the real reasons behind growth. For round two of our speaker announcements, we’re bringing together independent experts,

Tomorrow I get Eric Seufert grilling me on a MDM non prepped interview, on YOUR questions on all things app growth, UA, attribution, etc Submit them here: docs.google.com/forms/d/1uONVa…

Fun convo with Eric Seufert today! Soon in your inbox via MDM Quite happy a decade+ moved me from ghosted groupie to special guest (& more) Up next: being taught how to BBQ by a texan

😨 Is the App Store launch boost gone? New apps suggested in the search used to rank first for exact keyword matches. Lately, that doesn't seem to happen anymore, making ASO harder 😱 Have you noticed this with your apps?

Great post from Hannah Parvaz about trial cancellation flows hannahparvaz.substack.com/p/classpass-ha… Interesting case of ClassPass, removing all features immediately when cancelling the auto-renewal. Yet another example where IAP are far superior for the user. Except Apple's ones that is 🙄

We analyzed $20,000,000 in Google Ads spend to see the difference in performance between visible and hidden search terms. The results are absolutely brutal. Google is forcing massive inefficiencies for brands advertising on the platform. Across the board, hidden terms had: 📈

Who needs a website, when nobody is clicking on the 10 blue links burried after AI, ads, SEO spam & Evil Corp unfair advantaged properties?