Thomasbcn (@thomasbcn) 's Twitter Profile
Thomasbcn

@thomasbcn

Independent mind working on mobile growth. Not Ex-GAFAM. madv.io

ID: 91773259

linkhttp://linkedin.com/in/thomasbcn calendar_today22-11-2009 11:34:11

35,35K Tweet

15,15K Followers

3,3K Following

Eric Seufert (@eric_seufert) 's Twitter Profile Photo

I've always viewed the marketing leadership role for consumer products (be it CMO, Director of Growth, etc.) as the coordinator of a complex system that optimally drives revenue growth. As such, this person is tasked with not only ensuring that each component function of the

I've always viewed the marketing leadership role for consumer products (be it CMO, Director of Growth, etc.) as the coordinator of a complex system that optimally drives revenue growth. 

As such, this person is tasked with not only ensuring that each component function of the
Thomasbcn (@thomasbcn) 's Twitter Profile Photo

In this research article paid by Google, Google's MMM Meridian gets 189% average error with an R² of -90: your grandma guessing randomly would have done better 😅 (Of course, your grandma doesn't need to BS anyone about how not incremental search ads are) arxiv.org/html/2504.0621…

Thomasbcn (@thomasbcn) 's Twitter Profile Photo

From tech innovation, to legal shenanigans... 15 years after the abuse, 5 years after at last Texas files a case, Evil Corp billion$ army of lawyers is trying to postpone Justice once again.

Thomasbcn (@thomasbcn) 's Twitter Profile Photo

People commenting on Linkedin baits to get a teased "framework", "deep dive" or "process" usually get more than they deserve: nothing

Thomasbcn (@thomasbcn) 's Twitter Profile Photo

🔥Live this Thursday: Eric Seufert + me on MDM "mailbag" episode 🌶️Topic= The ones you choose, by submitting your own questions in advance!

Phiture (@phiture) 's Twitter Profile Photo

The second round of speakers on the Growth Phestival is here, and it is for the experts. Growth Phestival is all about knowledge-sharing and talking about the real reasons behind growth. For round two of our speaker announcements, we’re bringing together independent experts,

The second round of speakers on the Growth Phestival is here, and it is for the experts.
Growth Phestival is all about knowledge-sharing and talking about the real reasons behind growth. For round two of our speaker announcements, we’re bringing together independent experts,
Thomasbcn (@thomasbcn) 's Twitter Profile Photo

Tomorrow I get Eric Seufert grilling me on a MDM non prepped interview, on YOUR questions on all things app growth, UA, attribution, etc Submit them here: docs.google.com/forms/d/1uONVa…

Thomasbcn (@thomasbcn) 's Twitter Profile Photo

Fun convo with Eric Seufert today! Soon in your inbox via MDM Quite happy a decade+ moved me from ghosted groupie to special guest (& more) Up next: being taught how to BBQ by a texan

Axel Le Pennec (@alpennec) 's Twitter Profile Photo

😨 Is the App Store launch boost gone? New apps suggested in the search used to rank first for exact keyword matches. Lately, that doesn't seem to happen anymore, making ASO harder 😱 Have you noticed this with your apps?

😨 Is the App Store launch boost gone?

New apps suggested in the search used to rank first for exact keyword matches.

Lately, that doesn't seem to happen anymore, making ASO harder 😱

Have you noticed this with your apps?
Thomasbcn (@thomasbcn) 's Twitter Profile Photo

Great post from Hannah Parvaz about trial cancellation flows hannahparvaz.substack.com/p/classpass-ha… Interesting case of ClassPass, removing all features immediately when cancelling the auto-renewal. Yet another example where IAP are far superior for the user. Except Apple's ones that is 🙄

Great post from <a href="/HannahParvaz/">Hannah Parvaz</a> about trial cancellation flows

hannahparvaz.substack.com/p/classpass-ha…

Interesting case of ClassPass, removing all features immediately when cancelling the auto-renewal. Yet another example where IAP are far superior for the user. Except Apple's ones that is 🙄
Collin Slattery (@cjslattery) 's Twitter Profile Photo

We analyzed $20,000,000 in Google Ads spend to see the difference in performance between visible and hidden search terms. The results are absolutely brutal. Google is forcing massive inefficiencies for brands advertising on the platform. Across the board, hidden terms had: 📈

We analyzed $20,000,000 in Google Ads spend to see the difference in performance between visible and hidden search terms.

The results are absolutely brutal.

Google is forcing massive inefficiencies for brands advertising on the platform.

Across the board, hidden terms had:
📈
Thomasbcn (@thomasbcn) 's Twitter Profile Photo

Who needs a website, when nobody is clicking on the 10 blue links burried after AI, ads, SEO spam & Evil Corp unfair advantaged properties?

Who needs a website, when nobody is clicking on the 10 blue links burried after AI, ads, SEO spam &amp; Evil Corp unfair advantaged properties?