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Think inflation is bad? Our latest report shows youth sport costs have gone up at twice that rate. Families alone spent $40 billion last year on their children’s organized sports. Time to pump the brakes on all the travel tournaments before adolescence. It’s unnecessary.

The #ProjectPlay Summit agenda is out! If you're not joining us in Berkeley, we'll be live-streaming the main stage all day on Monday, featuring Malika Andrews, Stephen and Ayesha Curry, Michael Lewis, eight CEOs and lots of big announcements. Tune in at as.pn/ppsummit-live!

We’re live now. Join us! #ProjectPlay

The Netflix series Adolescence is remarkable. Each episode shot in one take with one camera. The writing. The casting. The acting, especially the boy. And while it’s not about youth sports, every sports parent should watch. You’ll see what I mean.

#ProjectPlay Summit 2025 was our biggest event ever - and our biggest call to action for #63X30, a movement to raise youth sports participation to 63% by the end of the decade. Read our recap of the week: as.pn/ppsummit25-rec….

Really proud of our team for pulling this off — and honored that 700+ leaders joined to us to share their ideas on how to drive progress. The energy in the room was next level. Check out our recap, enjoy the session videos, and join us next year (in Boston!) #ProjectPlay

“Everybody here just wants you on a bike.” The New York Times on the home of Walmart where Waltons have built a biking mecca with trails everywhere. Reminds me of Oslo, Norway, where cross country ski trails in the city have helped build the most active society. nytimes.com/2025/04/13/us/…

This is huge. Grateful to all who helped plant this flag, starting with our friends at National League of Cities, our partners in the Child Rights and Sports Alliance, teammate Marty Fox, and Dionne Koller and other members of the original bill of rights drafting committee.

Hard to believe the entire concussion unit at CDC was laid off. Their small, five-person team did essential work that any sports parent can appreciate, tracking trends and training youth and school coaches on prevention of such injuries. All for $8M/year. linkedin.com/posts/tomfarre…

Why do younger siblings do better in sports than first-borns, who interestingly do better on average academically? Good piece in NYT Magazine led me to question some assumptions I had and confirmed others. nytimes.com/2025/05/06/mag…

It all starts with (unnecessary, exclusionary, ultimately anti-competitive) travel sports teams for second graders. Good column by David Brooks nytimes.com/2025/05/15/opi…

Didn’t see this one coming, but can’t say it doesn’t make sense

Enjoying Abundance, in which Derek Thompson Ezra Klein argue that we need to get back to building things. Then there are sports stadiums which defy all laws of inertia. nytimes.com/2025/05/28/opi…

Judge approves settlement allowing college athletes to be directly compensated by universities for first time. Also, more scholarships but fewer roster spots. I am starting to think through downstream impact on youth sports. What comes to mind for you? usatoday.com/story/sports/c…

We always hear 95% of DI schools lose money on athletics. But 82% are opting into a system where they can spend more by directly paying the athletes. IDK, maybe schools don't really lose money on athletics when they factor in positive impacts on fundraising, admissions & media.

Excited to talk from the red dot 🔴 on how to build a youth-centered sport ecosystem, sharing learnings of #ProjectPlay and two decades of studying this space. Join me in Indy on Sept 9-11!

Play your part. LittleLeague.org/Sportsmanship

Agree. This business model has always been the ultimate destination for college sports, the one that will bring order to the chaos, allowing athletes to become employees — but not of the university. Was wondering who would get there first. It’s Kentucky. Bravo.