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Astra 2025 is kicking it in the Lone Star State! As challenges arise, the top of the toy industry finds new ways to thrive. #pulseofplay #toyindustry #licensing #licensingexpo toybook.com/from-the-edito…

Specialty toys are The Toy Association's specialty. As new players to the industry emerge, the association remains steadfast in its commitment to advocacy. #pulseofplay #astra #toyindustry #licensing #licensingexpo toybook.com/ta-update-spec…

The Miniverse Make It Mini series from MGA Entertainment grows and expands by taking a blast to the past. Consumers and collectors can uncover miniature dinosaurs with MGA’s Miniverse Jurassic World Make It Mini Dinosaurs line. #pulseofplay toybook.com/mga-make-it-mi…

New challenges present themselves every day for the toy industry. Sue Warfield addresses how community helps to navigate towards solutions. #pulseofplay #astra #toyindustry #toycommunity toybook.com/astras-insight…

May we just say how much we loved last month? Click the link below to check out The Toy Book's top ten stories of May 2025. #pulseofplay #toyindustry #toynews toybook.com/toy-book-top-1…

Subway Surfers players can check out a limited-time Pride event from now until June 22. #pulseofplay #toynews toybook.com/subway-surfers…

Robbie Brenner has been appointed as the President and Chief Content Officer of Mattel Studios. Brenner's role unites MATTEL's Film and TV Divisions. #pulseofplay toybook.com/mattel-studios…

'How to Train Your Dragon' joins the world of building sets with this Toothless model kit from LEGO. #pulseofplay toybook.com/the-lego-group…

The battle of toys and tariffs rages on, and vendors find unique and strategic ways to navigate the new landscape. #pulseofplay #toyindustry #toycommunity #tariffs toybook.com/specialty-reta…

New season means new hot toys! Click the link below to check out 14 items vendors should look to start stocking. #pulseofplay #toyindustry #toycommunity toybook.com/stock-this-14-…

Spielwarenmesse eG is joining forces with German toy industry partners to celebrate the inaugural International Day of Play June 11 with a variety of public events in the heart of Nuremberg, Germany. #pulseofplay toybook.com/spielwarenmess…

Innovation and ingenuity meet for this new crop of specialty toys! Check out these 40 toys that are sparking buzz. #pulseofplay #toyindustry #toycommunity toybook.com/whats-hot-show…

ABC Kids Expo 2025 officially wrapped up its run at the Mandalay Bay Convention Center. Click the link below to see the trends and product features that dominated the expo. #pulseofplay #toyindustry #toycommunity #abckids #abckidsexpo toybook.com/abc-kids-expo-…

The Play-Doh Barbie product line from Hasbro is now available at Target. #pulseofplay toybook.com/hasbro-mattel-…

Ahead of the 'Superman' film, Warner Bros. reveals new merch offerings for toys, collectibles, fashion, and more. #pulseofplay toybook.com/warner-bros-su…

Although looming obstacles may prove to be detrimental to the industry, 2025 currently proves to be a lucrative year for the toy market. To learn more, click the link below to see Circana's insights. #pulseofplay #toycommunity #toyindustry toybook.com/circana-june-2…

Blokees will be showing more Minions-themed product lines alongside the Minions Banana Day event, running until Oct. 26. #toys #toyindustry #pulseofplay #toynews toybook.com/blokees-minion…

'Transformers: Cyberworld' will come to YouTube this summer. #pulseofplay toybook.com/hasbro-tranfor…

These toys are tariff-free! To alleviate stress caused by the ongoing tariffs, vendors can look towards USA-made items and toys. #pulseofplay #tariffs #toycommunity #toyindustry toybook.com/made-in-the-us…

On June 5th, EB Games returns with their midnight release event for the Nintendo Switch 2. Fans can line up at participating stores to score the console, plus a lineup of games and accessories, while supplies last. #pulseofplay #toyindustry #toynews toybook.com/eb-games-midni…