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Trek just went throttle ⚡ Introducing the FX+ 1 — our first-ever throttle e-bike. Commute, cruise, or coast without pedaling thanks to an easy thumb throttle and up to 50 miles of range. It’s lightweight, fully loaded, and ready for anything: ✅ Magnetic charger ✅ Built-in

It’s 😈 Ciclamino 💜 time! #GirodItalia

Reflect on this 🪩 Mirror brings that disco shine to modern speed — the first of eight all-new Project One Chroma colorways, available exclusively on Madone SLR.

4 wins at the Giro d'Italia looks good on you mads pedersen 🤩

A little Madone #ASMR for your week 🔊

Gravel map: unclear. Checkpoint: fully loaded. Let’s see where this 'groad' goes 🤝

Forged for greatness. 🔨 Introducing Project One ICON Terrestrial—an ode to 25 years of custom artistry, blending five iconic schemes into something entirely new. Raw. Refined. 100% handwrought. Explore the new scheme at trek.bike/ProjectOneTerr…

These might just be the best looking rigs we've sent to Unbound yet 🤠

Checkmate ♟️ Terrestrial Dare we say the Driftless rigs are the best-looking they’ve ever been? It’s prime time here at Unbound Gravel 🤠 and the new Project One paint is ready for its glory in the Kansas dirt.

A powerful sprint to the finish at UNBOUND Gravel for Toby to lock in 🥉 #unboundgravel

Mads Pedersen celebrates 21 days of his Purple Reign, arriving in Rome aboard a very special Project One Chroma Madone 💜 racing.trekbikes.com/stories/equipm…

💜 Your Maglia Ciclamino of the #GirodItalia

A job well done to this entire crew 💜

Meet the Trek x RideShimano Project One Ultimate XTR Di2 Top Fuel 🤝 Precision meets performance.

Your old hand pump just leveled up. Meet Air Rush. This all-new palm-sized electric pump delivers enough power to inflate multiple tires from flat on a single charge — and then some. No hand cramps. Just perfectly dialed pressure, from trailside to roadside, and beyond. Learn

A closer look at the new Trek x Shimano Project One Ultimate XTR Di2 Top Fuel 🔎 This bike feels right at home. #TrekBikes #RideShimano

A Project One 'Chroma' Speed Concept suited for his first ever IRONMAN Triathlon professional win ✨ Take a bow, Matthew Marquardt. #IMCairns #IRONMANTri

Legends don’t ride the trail — they build it. Brandon Semenuk in "Built by Myth" by ö Clever — now live on YouTube. Watch the film at racing.trekbikes.com/stories/c3-pro…

Brandon's infamous "Sesh" as captured by Toby Cowley from his latest film, "Built by Myth," is something of fantasy.

Project One ICON Chroma Gold 💛 Fast, flashy, and impossible to ignore. Any takers?