Trey Titone (@treytitone) 's Twitter Profile
Trey Titone

@treytitone

VP, Product, Programmatic Demand @NBCUniversal. Programmatic advertising across @Peacock and all NBCU. Also author of @AdTechExplained. Views are my own.

ID: 282230724

linkhttps://www.linkedin.com/in/treytitone calendar_today14-04-2011 20:20:09

812 Tweet

1,1K Followers

385 Following

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Google’s monopoly on display advertising comes to a close as web publishing begins its descent into irrelevance due to AI. Poetic really.

Trey Titone (@treytitone) 's Twitter Profile Photo

Stop and think about the astronomical amount of time, money, and resources wasted with the Privacy Sandbox in the last 5 years. I am so sorry for whoever developed products using those ridiculous APIs.

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Magnite recently invited me to dig into the latest with ClearLine and SpringServe and share what I learned with all of you. adtechexplained.com/p/the-evolutio…

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I wanted to firm up my understanding of ads.txt and how it applies to CTV, so I put together this explainer to share what I learned. It will quickly help you understand the sneakily complex group of specifications that work in tandem with ads.txt to stamp out CTV fraud.

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AI tools are draining traffic from the open web, and Cloudflare is trying to make them pay for it. New piece on bots, pay-per-crawl, and the slow death of web publishing: adtechexplained.com/p/cloudflare-v…

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After you using any generative AI or agentic features within an SSP, DSP or any ad platform today? If so, I’d love to hear about it! Looking to write a new Ad Tech Explained article on in-market, planned, or theoretical generative AI or agentic ad platform UX features.