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ItalyFranceSwitzerland &global perspective from Kantar. Unanimous agreement:representative panels still critical source of truth in AudienceMeasurement This AIN’T analytics! ⁦IpsosUK⁩ ⁦Ipsos⁩ ⁦IAB UK⁩ ⁦@ukaop⁩ ⁦ISBA⁩ ⁦Institute of Practitioners in Advertising (IPA)⁩ #asitv22

Cracking session on successful use of ⁦Ipsos⁩ iris data THANKS ⁦Goodstuff⁩ DaveCarpenter ⁦Mail Metro Media⁩ RyanUhl&SamEales & ⁦PPA⁩ ‘Wigg’Wiggington MEASURE PEOPLE NOT MACHINES. ANALYTICS AIN’T AUDIENCE MEASUREMENT. ACTIVATION AIN’T PLANNING

You've no doubt got a lot on right now Elon Musk but independent & agreed audience measurement standards should be near the top of your Twitter agenda to restore confidence. UKOnlineMeasurement does that for the UK industry. Take a look ukom.uk.net and get in touch.

A fantastic presentation Sammie. Thanks for sharing your thoughts on Ipsos iris the UKOM endorsed online measurement

Newsbrands online audiences climbed in September & ASDAs loyalty rewards app goes down well with the online public. This and loads more on UK online audience behaviour in Q3 2022 Digital Market Overview ukom.uk.net/digital-market… Institute of Practitioners in Advertising (IPA) ISBA IAB UK @ukaop #audiences

2nd lot of H&M out today. Netflix picked the right day last week for 1st release: BBCiplayer & ITVX grew app time spent Fri&Sat with @FifaWc2022_ QuarterFinals. Netflix had room to grow app time spent on Thursday. More here ukom.uk.net/snapshots/255-…

Homes Holidays & HMRC + proLineker & anti-StanleyJohnson news activism & UKStreaming apps all see strong audience activity. Read this &download more here Institute of Practitioners in Advertising (IPA) @ukaop @isbasays @iabuk Newsworks MRG March 2023 Digital Market Overview ukom.uk.net/digital-market…

Looking forward to a great couple of days Campaign #Media360 here on Brighton. UKOM introducing BBC News (UK) Ros Atkins on stage this morning. Come and see us in the foyer in the breaks

In conversation with @UKOM, BBC sharing insights into online audience measurement, what digital content works and what doesn’t, and tailoring output for different platforms. #Media360 #Campaign

Inviting ALL #M360 delegates to the UKOM stand. No lollies or doughnuts 😔 but digest some industry standard data, it’s good for you I promise! As this nugget from BBC Ros Atkins: “Always follow an assertion with a fact from a trusted source”.

#Media360 potential misrepresentation of UKOM being opposed to Origin. WRONG. ISBA co-own UKOM! UKOM CEO Ian Dowds only flagged important difference between UKOM measurement of audience to content vs Origin focus on measurement of ad campaigns. Very different. Not conflicting.

#Media360 On TRUST : Look at how many UK news orgs are in the top20 UK businesses for monthly online audience. ⁦Campaign⁩ ⁦Newsworks⁩ ⁦ISBA⁩ ⁦IpsosUK⁩ ⁦IAB UK⁩ ⁦Institute of Practitioners in Advertising (IPA)⁩ Data from UKOM TRUSTED AS THE UK ONLINE AUDIENCE STANDARD

“AUDIENCE DATA IS FUNDAMENTAL TO AUDIENCE PLANNING” Thankyou EssenceMediacoms CSO RichardKirk ⁦EssenceMediacom UK⁩ for making so clearly the case for UKOM and other JIC data as the foundation of good media planning. ⁦Institute of Practitioners in Advertising (IPA)⁩ ⁦ISBA⁩ ⁦IAB UK⁩ ⁦@ukaop⁩ ⁦

THE agreed industry standard for online audience measurement goes way beyond simple demographics. Sexual Orientation Profiling Online ukom.uk.net/snapshots/265-…

And if those agencies need insight into LGBT+ online behaviour its available in Ipsos iris data endorsed by UKOM ukom.uk.net/snapshots/265-… Institute of Practitioners in Advertising (IPA) @ukaop IAB UK ISBA campaignlive.co.uk/article/top-me… via @campaignmag

UKOM' June 2023 Digital Overview 👀 📱Smartphones account for 77% of time spent online ⏱Avg 3hrs 40 mins online per day 🎶Glastonbury & Taylor Swift ticket sales saw audiences surge ukom.uk.net/digital-market…

Theres NO barrier to standard of measurement of UK retail media audience in. Its UKOM & Ipsos iris. Trusted Transparent & FutureReady IpsosUK Institute of Practitioners in Advertising (IPA) ISBA IAB Europe: lack of standards in retail media ‘a barrier to investment’ the-media-leader.com/iab-europe-lac… via The Media Leader UK

🙌🙌We landed a BigOne🥂with ⁦IpsosUK⁩ @the MRG Awards. Proud,delighted & grateful to all whove worked so hard to deliver iris as THE INDUSTRY STANDARD that all agree matter so much! ⁦ISBA⁩ ⁦MRG⁩ ⁦Institute of Practitioners in Advertising (IPA)⁩ ⁦@ukaop⁩ ⁦IAB UK⁩

🙌🙌UKOM and Ipsos triumph in Malaga at MRG Awards 2023 🎖️🎖️🥂🥂ukom.uk.net/newsandviews/2…