🔥The 9th Round of Easy Loan, Earn $40 Reward is in progress❗️ ⏰ Promotion Period: January 15th - Feburary 15th, 2025 👉 Register now and check more details at gate.io/campaigns/358

Check out the insights from Go Addressable that made our Top 10 charts of Q3! Did you know that 50% of advertisers that aren't using addressable TV plan to start using it within the next year? 🚀 Explore the rest of our 10 most popular charts: thevab.com/insight/top-10…

Growing up with 24/7 online access, 82% of #GenZ recognizes the #mentalhealth impact of #socialmedia. And just like Luke from #GilmoreGirls with his “no phones” rule, half of Gen Z plan to delay smartphones for their kids until high school. Download the full report below 👇

VAB is proud to welcome new member NBA! The NBA is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Learn more at nba.com

Did you know nearly 50% of Gen Z wishes TikTok had never been invented? 😮 Tired of the negativity and isolation from social media, they're turning to more meaningful, shared experiences like streaming, watching TV, and going to the cinema with friends and family. Learn more👇

🥇 #MultiscreenTV is best in show! 🥇🐶 In today's new insights release, you'll learn why 5 key advantages of multiscreen TV make it both a brand-building and performance channel.

As Gen Z redefines social engagement, they’re choosing real-life moments over social media. Our latest VAB blog, shares our teams' personal perspectives on stepping back from major social platforms in favor of shared experiences. Read their insights: thevab.com/vab-voices/bey…

View our November Industry Spotlight for insights and news from LG Ad Solutions, VideoAmp, & Wurl ➡️ thevab.com/industry-spotl…

Advertising on TV & Connected TV initially exposes brands to a much larger audience than online advertising alone. A report by the Video Advertising Bureau shows that “TV” advertising can help drive website traffic, especially among first-time investors. #roi

TV has long been considered the greatest branding mechanism in marketing history. Join our partner VAB as they moderate a discussion on the technology, capabilities and partnerships that are making full-funnel measurement at reality at #TVOTNYC. itvt.com/event/tvot-nyc…

🚨 New whitepaper from Ampersand! After analyzing dozens of campaigns from the past 12 months, their white paper highlights commonalities of waste in a typical national campaign. See how marketers can overcome these challenges➡️ ampersand.tv/insights/natio…

We’re excited to welcome IQVIA Digital to our Advanced Measurement Solutions Directory, which now showcases 16 innovative measurement solutions that help marketers reach their goals and measure their advertising success. Get your copy ➡️ thevab.com/insight/advanc…

View our December Industry Spotlight for insights and news from Mediaprobe, PubMatic, Swoop & Tatari ➡️ thevab.com/industry-spotl…

We know you're busy, so we've made it simple to stay informed. Our Top 10 Most-Read Charts of Q4 2024 highlight key marketing trends—from new TV spend to Gen Z’s evolving relationship with social media and what’s driving user engagement. 📊 🔗thevab.com/insight/top-10…

Check out the insights from Spectrum Reach & MAGNA GLOBAL that made our Top 10 charts of Q4! 🚀 Multiscreen TV drives 21% more search queries compared to a mobile-first campaign strategy. Don’t stop here—explore the rest of our 10 most popular charts: thevab.com/insight/top-10…

Our first update of the year is focused on #ConnectedDevices just in time for #CES2025. Download now to get the latest usage stats on 16 connected devices like CTVs, smartphones, computers, gaming consoles, wearables and more. Get the analysis ➡ thevab.com/insight/connec…

Marketers are re-shifting focus to *quality*. VAB’s 2025 prediction: a “flight to quality” in ad placements, audience measurement, and transparent solutions. Quality = better results. Do you agree? #2025Predictions #marketingquality #mediameasurement #flighttoquality

VAB is excited to welcome RSLT to our Advanced Measurement Solutions Directory! RSLT joins 16 other top advertising measurement solutions in this streamlined guide full of topline capabilities, unique offerings and case studies.

NEW SPEAKERS ADDED📣! Don’t miss out on our Executive Roundtable Series with IPG Mediabrands, Wurl, Swoop, MRI-Simmons, LG, (NBA), VideoAmp, DIRECTV Advertising, Spark Foundry, BrightLine and LiveRamp that begins April 15th! Save your spot now➡️ lnkd.in/eQn7p4JV

Don’t miss our April Industry Spotlight! 🌟 Featuring insights and news from Affinity Solutions, FreeWheel, A Comcast Company, & VideoAmp ➡️ thevab.com/industry-spotl…

Join us for “Mastering Measurement: Get Fluent on Modern Video Measurement & Currency" on 5/21 at 12PMET with Jason Wiese, Kailyn Hartmann and Benjamin Vandegrift from VAB! 👉 Space is limited! lnkd.in/eSWkdMuu #VABWebinar #VideoMeasurement