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Thank you to everyone who joined us for today's webinar. The recording is now live on our YouTube channel. Stay tuned for more information on next month's webinar on the effects of the added sugar labeling on consumers' willingness to pay for cranberries youtu.be/_tQey_cIVs8

Join us June 17 for our next webinar! Dr. R. Karina Gallardo will present on how "added sugar" labeling affected people's willingness to pay for added sugar in sweet and dried cranberries (SDC) and cranberry juice. Register here uwmadison.zoom.us/meeting/regist…

Thank you to everyone who joined us for today's webinar! The recording is now live on our YouTube Channel if you missed it. youtu.be/645omCW7x38

If you're attending the International Vaccinium Symposium, don't miss Massimo Iorizzo's keynote presentation on Thursday, August 29.

This special edition newsletter highlights Objective 1 accomplishments, impact, and ongoing work. The aim of Objective 1 was to expand availability and use of genomic and genotyping resources in blueberry and cranberry research and breeding programs. bit.ly/3Si5eIA

Just released a new publication from the VacCAP team! This study integrated willingness to pay elicitation, sensory evaluation, and instrumental fruit quality measures to find attributes that can trigger purchasing behavior. doi.org/10.21273/HORTS…

Mark your calendars for our next webinar. Dr. Elizabeth Canales will discuss how the study provided new insights into the relationships between consumer preference and WTP, and provides fruit quality benchmarks to select for improved quality. Register: bit.ly/3LU4BBp

Don't forget to register for September's webinar!

Can mechanical texture predict sensorial texture? Learn more it from a new manuscript by VacCAP PhD Student Heeduk Oh sciencedirect.com/science/articl…

Reminder: Sign up for Monday's webinar! Register here: bit.ly/3LU4BBp

Thank you to everyone who participated in today's webinar. If you were unable to make it, the recording is now live youtu.be/eMjQ8UfxZTI

Good blueberry texture boost acceptability and shelf life. But how can we improve this trait through genetics? Using more than 2000 genotypes, we show that texture is under a polygenic control and propose innovative strategies for molecular breeding academic.oup.com/hr/article/11/…

Thank you to everyone who joined our webinar on Friday. If you missed it, the recording is now available on our YouTube channel. youtube.com/watch?v=uNfd2g…

Join us November 20 for our next webinar. This webinar will cover newly developed texture methodologies in cranberry and will discuss implementation and future perspectives. Register now uwmadison.zoom.us/meeting/regist…

Don’t miss out on our webinar tomorrow!

A huge thank you to everyone who joined us for the 2024 VacCAP webinar series! If you missed today's final webinar, it is now live on our YouTube channel. youtu.be/K-hy52qzyVQ

Check out our latest feature video! Learn more about texture analysis in blueberry and how it is used in VacCAP youtube.com/watch?v=12IKGS…