This week in Jax: Celebrate culture at Emancipation Day and Festival of Chariots, cheer on your teams at the Sporting Jax Fan Fest, 95ers, and Sharks games, then dance it out at Soul Light Music Fest, Reggaeton Rave and more: visitjacksonville.com/events/

NOW OPEN! Jacksonville’s Southbank just got even more fun—the brand-new playground beside Friendship Fountain is officially open! With river views, cool breezes, and plenty of space to climb, swing, and slide, it’s a must-visit for little adventurers 🌊💫

Looking for a Florida getaway without the crowds? Aaron and Stella (Chicago Swirl Couple) breaks down why Jacksonville’s the move. Check out their latest blog for a weekend guide full of beaches, bites and unexpected adventures. 🌴👟🍤 chicagoswirlcouple.com/fun-things-to-…

The Flip Side is getting Jazzy this week 🎷⚾️🍴 View the full list of events here: visitjacksonville.com/events/

Today and every day, we honor and remember our heroes. 🇺🇸 Happy Memorial Day from your friends at Visit Jacksonville.

The newly renovated VyStar Ballpark is up for Newsweek's Best Triple-A ballpark for 2025! Give our home a vote here: newsweek.com/fans-choice/be…

5️⃣ things to do in Jacksonville 🌊 Daily's Place Tickets & VIP packages for THE ALL NIGHT DAYS TOUR are on sale now at robthomasmusic.com. visit_jax Live Nation Florida

We're inviting Northeast Florida residents to share what they love about our city for a chance to win an unforgettable Dream Staycation right here on the Flip Side of Florida. To enter, share your favorite local business, place or memory in Jacksonville. visitjacksonville.com/flipsider/

Jacksonville just scored two spots in the @10BEST Readers’ Choice Awards! 🏆 🍭 Sweet Pete’s Candy – #8 Best Candy Store 🥧 Mixed Fillings Pie Shop – #3 Best Pie Shop Curated by experts, voted by the public. 🙌 🔗 10best.usatoday.com/awards

June 19 commemorates the day when the last enslaved people in the United States were declared free. Discover meaningful ways to honor Juneteenth and explore the stories of Black leaders who helped shape Jacksonville by visiting: visitjacksonville.com/blog/black-her…

Get ready for an electrifying week of youth track & field! From July 6–12, the AAU Primary Nationals & Club Championships are taking over UNF’s state‑of‑the‑art Hodges Stadium in Jacksonville. 🏃‍♂️🏅aau-us.useast01.umbraco.io/track-and-fiel…

Happy 4th of July from the Flip Side🇺🇸

Did you know we provide and send free postcards for visitors? It’s a simple way to share a piece of your Jacksonville experience with friends and family back home. Stop by any of our downtown Visitor Center, pick your favorite design, and we’ll handle the rest—postage included!

🌿 Discover the Flip Side of Florida at the Jacksonville Arboretum & Botanical Gardens! Explore scenic trails, peaceful lakes, and vibrant native plants—just minutes from downtown. ✨ firstcoastnews.com/video/entertai…

Step Inside the Flip Side 🌿 with a visit to Kathryn Abbey Hanna Park—trails, kayaking, camping & more just minutes from the beach. See why this Jax gem deserves a spot on your adventure list! 🎥👇 firstcoastnews.com/video/entertai…

🏀 ATTENTION COLLEGE HOOPS FANS! The Defending National Champs, Florida Gators take on a talented Canes squad lead by new Head Coach, Jai Lucas Nov. 16. You won't want to miss this in-state rival clash.

Because nothing pairs with a solid round like a cold, local pint 🍻 Check out our top 8 craft breweries in Jacksonville - your post-golf plans just got a whole lot tastier: @visit_jax florida-golf.org/blogs/top-5-cr…

Step Inside the Flip Side at The MOSH 🎢🔬—from interactive exhibits to wow-worthy science demos, it’s Jacksonville fun with a twist! 🎥👇 firstcoastnews.com/video/entertai…

✨ Win a Dream Trip to Jacksonville! ✨ Sign up for our email list and you’ll be automatically entered to win a weekend getaway to Jax—filled with sweet treats, custom candles, local attractions and more! 📩 Enter now: visitjacksonville.com/win-a-trip-to-…

Step Inside the Flip Side at Treaty Oak Park 🌿✨—discover the story behind Jacksonville’s ancient Southern live oak and its peaceful park setting! 🎥👇 youtube.com/watch?v=Ymvyl-…