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“We have an amazing offer… but our ads just don’t convert.” I hear this every single week from coaches, course creators, and thought leaders. The offer isn’t the problem. The traffic isn’t even the problem. It’s the missing bridge between the two. Here’s the truth: Cold

Here’s a painful truth no one tells you when you’re launching a funnel: The webinar topic that crushes with your email list… often flops with cold traffic. Why? Because your list already likes you. They’ll sit through 45 minutes of you “building value.” But cold traffic?

Let’s say it out loud: Nobody wants your checklist. Not because it’s bad… but because it doesn’t solve anything they actually care about. Most lead magnets fail for one simple reason: They focus on information, not transformation. If you want someone to stop scrolling, hand

A fitness coach came to us frustrated. Their offer was solid. Their ads were clean. Their funnel looked great. But it wasn’t converting. Their headline said: “Busy professionals: Here’s how to get back in shape without giving up the foods you love.” And the subhead: “Simple

A client once told me: “I’ve scaled to $25K/month organically, but I can’t break through without ads. The problem is… I’m scared to rely on them.” And honestly? That fear is valid. We’ve all seen people blow through $10K+ on ads with nothing to show for it. So they retreat

A wealth mindset coach we worked with came to us with a polished webinar. She helps women in their 30s who are earning decent money but feel stuck when it comes to building wealth and creating real freedom. Her slides were beautiful. Her delivery was smooth. The message felt

A client came to us with a beautiful funnel. She offers premium leadership advisory to high-net-worth women and senior execs. $15K+ offer. Great positioning. But the funnel was overbuilt. Lead magnet → nurture sequence → webinar → VSL → call funnel The problem? Her

PDF lead magnets are dead. There, I said it. People still download them… But barely anyone opens them. Almost no one finishes them. And they definitely don’t lead to qualified calls the way they used to. We worked with a life coach who helps 6 and 7-figure founders escape

This is Day 9 of my 30-day series on scaling with funnels + ads. Follow me now so LinkedIn shows you Day 10 tomorrow. And if your ads are getting clicks but no sales—drop “FIX IT” in the comments and I’ll reach out for a quick chat. A self-love coach came to us after spending

A business coach came to us with a solid funnel. She was selling a $3K group program through a webinar. Traffic was good. Call bookings were steady. But closing? Inconsistent. Leads were showing up on the fence. Asking questions like: “I’ve tried stuff like this

A client came to us in the middle of a launch. They were selling a cohort-based program and wanted to maximize conversions. So they started running retargeting ads right away... Hitting every single lead with a “Last chance to join!” message. Their retargeting audience?

A client came to us frustrated, tired, and questioning everything. She had spent over $5,000 on ads for her $997 program. Good traffic. People signing up for the webinar. Some booked calls. But not a single sale. She thought the offer was the problem. Maybe it was the niche.

I was at a business scaling event in Las Vegas. Someone said this to me... “I copied one of my competitor’s ads almost word-for-word… They’re scaling fast, but I can barely break even. What am I doing wrong?” So I asked: “Did you copy the whole funnel—or just the ad?”

One of the fastest ways to tank your funnel? 🚫 Stuff more ad spend into a campaign that’s already working… thinking it’ll just “scale.” We’ve seen it happen over and over: ✅ Ads are working ✅ CPL is stable ✅ ROAS looks good Then someone increases the budget too fast or

You’re getting call bookings. Your calendar’s filling up. But half of them never show. The other half show up unsure, unready, or skeptical. Here’s the problem: Most businesses don’t treat booked leads like they still need to be sold. But they do. Just because someone

Someone recently told me: “I’ve got leads booking calls every week… but no one’s buying. My offer is solid. My price is fair. What am I missing?” It’s easy to think the problem is your sales script. Or that you’re “not good at selling.” But that’s rarely the real issue.