
Circana
@wearecircana
A leading advisor on the complexity of consumer behavior.
ID: 1631361727785754639
02-03-2023 18:32:38
149 Tweet
1,1K Followers
87 Following





Our VP of Media and Analytics writes in this week’s The Grocer about how to improve media effectiveness. We need a better grip on the flaws of digital attribution and greater appreciation of long-term over short-term tactics, he says in this guest column. thegrocer.co.uk/talking-shop/i…

📢 Don't miss out on our upcoming presentation at #AWNewYork23! Join us as Circana's Jennifer Gold and Epsilon's Dan Perez reveal the secrets of leveraging sales data to reach and engage your target audience. Exciting insights await! Learn more here: newyork.advertisingweek.com/aw/schedule/?k…


Do you know which media investment drives FMCG sales or how promotions and pricing impact? Hear from our VP of Media and Analytics in this piece for The Grocer. #digitalmedia #mediameaasurement #fmcg thegrocer.co.uk/talking-shop/i…












