Happy Mother's Day to the ultimate Mother - 🌏Earth!🌍 Go give your mom a hug!🤗

Outfit Dad in Free Fly—soft-as-a-breeze bamboo gear built for boat days, fish tales, and serious chill. He’ll be hooked. 🎣 Because when it comes to comfort, Dad shouldn't have to fish for compliments. wholeearthprovision.com/mens-clothing/… #FathersDay #WEPCo #FreeFly #HookedOnComfort

📍Tomorrow! FREE repair pop-up in Austin! Bring in your favorite piece of gear that needs some love, and Patagonia's Worn Wear repair techs will fix it for free—any brand, one garment per person. 🕚11 AM - 4 PM @ our N. Lamar store. RSVP here wholeearthrepairpop-up.splashthat.com

For over the past 14 years, Whole Earth Provision Co. has raised $332,224 for #TexasStateParks! 💚 Through Banff Film Festival screenings & State Parks Month fundraisers, they've helped support the places Texans love to explore. Huge thanks to this incredible partner! 🙌

Free Fly for the whole fam! 🎣 Soft, breathable, & sun-safe gear made with natural fibers—built for fishing trips, park days, and everything in between. Find Free Fly apparel for all ages at Whole Earth👇 hubs.li/Q03xQ6xX0 #WEPCo #FreeFlyFamily #SunSafeAndSoft

🌺Sometimes you just need to stop and smell the....ʻĀhinahina (Mauna Loa Silverswords), manu o palekaiko (Bird of Paradise flower), ʻAmaʻu Ferns, & Awapuhi Melemele (Ginger Plants). 📍Hawai'i Volcanoes National Park, circa 1978 📷Whole Earth co-founder Joe Jones

If this were his dating profile pic, we’d all be swiping right. 🐟 < 💤 Nothing says ‘outdoorsy & emotionally available’ like catching a hammock instead of a fish. Congrats to all our winners of the National Hammock Day Giveaway we hosted earlier this week. Go enjoy your weekend!

👀Might as well get good at it...

🚧✨ Big moves at Whole Earth Westgate! ✨🚧

🤠🌵 Out on the trail, every hiker’s a drifter, every path a frontier. The code’s simple: respect the land, respect your fellow travelers, and leave no trace but your bootprints. #trailetiquette

👟 Guess who’s back, back again…🎤 New Balance is officially back at Whole Earth! Slide ‘em on, lace up some nostalgia, and remember: dad shoes walked so your weekend fits could run. ✨ Find ‘em now at Whole Earth Provision Co. na2.hubs.ly/y0XcHv0 #DadShoesForLife

Happy Sunday Fun-day!🧗‍♂️ 📍Hueco Tanks State Park 📷Whole Earthing Raul #ScenerySunday

🌱 Texas, it’s go time! If you want wildflowers greeting you next spring, now’s the season to get those seeds in the soil. ✨ All you need is a patch of dirt, a sprinkle of seeds, and a little faith in Mother Nature. Come March and April, you’ll be the proud host of a backyard

Wednesday night forecast: 100% chance of s’mores. 📍Lower Canyons of Big Bend National Park, circa 1977

From the Whole Earth archives: proof that wanderlust never goes out of style. 🌍 📍Popocatépetl near Atlixco, Mexico circa 1980 📷 Mike Thompson #TBT #WEPCo