We tested 4 funnel types with a beauty brand spending $1M/month on Meta. Same product. Same offer. Same ads. Only variable? The funnel. Ran Multi Variant AB - PDP Video funnel Advertorial Buzzfeed-style listicle After 7 days, the PDP was killed: 📉 ROAS -42% 📉 Bounce rate

Will the Figma IPO be a bust? Honestly… we stopped using Figma at the start of the year — and haven’t looked back. With today’s tools: → You don’t need a dedicated design file → You don’t need 20 handoffs → You don’t need Figma AI changed the game. We design, build, test —

Content + Context is king 👑 Not “fewer clicks.” The old CRO playbook Cut steps. Shrink pages. Force urgency. That era is over. If you don’t know who the visitor is, and why they clicked… You’re not optimizing. You’re just speeding people up… to bounce.

“Make the CTA bigger.” “Add a countdown timer.” “Only one product per page.” “Cut the number of clicks.” “Shrink the page.” That mindset made sense when traffic was cheap and intent was high. But in 2025? Visitors come from hundreds of fragmented sources. They click on ads with

26% account wide iCPA decrease by moving 20% or spend to mid funnel optimization. Signal engineering FTW

Listicles are goated not only because they convert well and keep the focus on the message, but they’re the easiest to operationalize and scale. We’re calling persona funnels horizontally and it’s 4x faster to duplicate a listicle than another page template.

Last night wrapped the Meta AI Accelerator - and what a Jurni it’s been. We had the privilege of being one of the selected startups, surrounded by some of the most driven and thoughtful founders I’ve ever met. Founders building fast, iterating hard, and pushing each other