Nearly a third of Britain's motorsports fans consider themselves environmentalists. Download the free Profile Peek for insights covering demographics, attitudes to advertising, and more: sport.yougov.com/profile-peek-u…

This week's YouGov Sport Stat of the Week sought to find out the top reasons why British sports fans use sports streaming services📺 sportindustry.biz/news/yougov-sp…

The New York Yankees is one of the most powerful brands in North America. When it comes to fandom outside of North America, the New York Yankees appear in the top three most popular teams in 19 out of 28 markets. Read more: sport.yougov.com/team-profile-t…

The most-followed sports team among US teen males is actually an esports team: FaZe Clan 1. FaZe Clan (22% support) 2. Los Angeles Lakers (19%) 3. Golden State Warriors (17%) business.yougov.com/content/39540-…

Take a look at European football's biggest Buzz movers for November 2021: sport.yougov.com/european-footb…

Boxing Day football fixtures: Who will tune in? 22% of British adults say they're likely to watch football on Boxing Day this year. sport.yougov.com/uk-boxing-day-…

With the release of #Horizon5, we looked at the main characteristics of those who play racing games in Britain. 27% of racing game players say they watch or read about motorsports on a regular basis, compared to only 15% of all gamers. Full Profile Peek: business.yougov.com/content/39617-…

To what extent do sports betting boost engagement among fans of various sports? Fans of horse racing are most likely to experience heightened engagement with sports betting (42%). business.yougov.com/content/39619-…

Over the past several years, Intel has struck several partnerships in the world of sport and YouGov brand data shows the results of these marketing initiatives. Take a look at Intel's Ad Awareness and Consideration scores among the sports it sponsors 👇 business.yougov.com/content/39681-…

These are the most-followed Winter Olympic sports in the US, by men and women. Figure skating is most popular with women (53%), while ski jumping is most popular with men (35%). sport.yougov.com/the-most-follo…

These are the most-followed Winter Olympic sports in the UK, by men and women. Figure skating is most popular with women (36%), while bobsleigh is most popular with men (32%). sport.yougov.com/the-most-follo…

A year-end review of YouGov Sport data shows that the Tampa Bay Buccaneers nearly doubled their fan base this year, captivating league fans who didn't previously support a team. sport.yougov.com/the-tampa-bay-…

Which motorsport drivers gained the most fans among Britons in 2021? % that said the following was their favourite driver... George Russell: 31% (+18) Lando Norris: 35% (+12) Sergio Perez: 9% (+6) Changes from Dec 2020 sport.yougov.com/gb-which-motor…

Global study: which industries are deemed as appropriate for sports sponsorship? Auto - 36% think is appropriate Tech - 34% Telco brands - 34% Banking and insurance - 31% Tourism - 31% Pharma - 17% Gambling - 12% Crypto - 10% sport.yougov.com/global-which-i…

How popular are the Detroit Red Wings around the world? % of NHL fans in the following countries who support them: 🇨🇿 15% 🇿🇦 12% 🇻🇳 11% 🇵🇱 10% 🇹🇷 10% 🇮🇩 10% 🇸🇪 9% 🇺🇸 9% 🇹🇭 9% 🇦🇹 9% 🇪🇬 9% 🇵🇭 9% 🇸🇦 8% sport.yougov.com/how-popular-ar…

As the conclusion to March Madness approaches, we've asked American gamblers which events think give them the best chances of winning: SuperBowl - 35% NFL Playoffs - 13% Daytona 500 - 5% business.yougov.com/content/41599-…

Our new report, Global Sports 2022: Uncovering the Socially Responsible Sports Fan, is an in-depth analysis across 16 international markets of the sports fan of today, their profile and behaviors. Download here 👇 sport.yougov.com/2022-global-sp…