dr. Zeph M. C. van Berlo (@zephmcvanberlo) 's Twitter Profile
dr. Zeph M. C. van Berlo

@zephmcvanberlo

ID: 487022947

linkhttps://www.uva.nl/en/profile/b/e/z.m.c.vanberlo/z.m.c.van-berlo.html calendar_today08-02-2012 22:40:09

67 Tweet

166 Followers

264 Following

Guy Laban (@guylaban) 's Twitter Profile Photo

Now at #Etmaal2020 @Alex_AtzII from ASCoR | @[email protected] tells us about an intervention study for employees' stress that was conducted at SAP. Very ambitious project, addressing interesting insights, and stimulated an exciting discussion. Etmaal2020 Digital Communication Methods Lab

Now at #Etmaal2020 @Alex_AtzII from <a href="/UvA_ASCoR/">ASCoR | @UvA_ASCoR@akademienl.social</a> tells us about an intervention study for employees' stress that was conducted at <a href="/SAP/">SAP</a>. Very ambitious project, addressing interesting insights, and stimulated an exciting discussion. <a href="/etmaal2020/">Etmaal2020</a> <a href="/digicomlab_eu/">Digital Communication Methods Lab</a>
dr. Zeph M. C. van Berlo (@zephmcvanberlo) 's Twitter Profile Photo

Out now: "Inside advertising: The role of presence in the processing of branded VR content". A study conducted with Eva van Reijmersdal, Edith Smit, and Nynke van der Laan. link.springer.com/chapter/10.100… ps. if you are interested in a copy of the chapter, please contact me.

Out now: "Inside advertising: The role of presence in the processing of branded VR content". A study conducted with <a href="/EvanReijmersdal/">Eva van Reijmersdal</a>, Edith Smit, and <a href="/Nynkevanderlaan/">Nynke van der Laan</a>.

link.springer.com/chapter/10.100… 

ps. if you are interested in a copy of the chapter, please contact me.
Folia (@folia) 's Twitter Profile Photo

De manier waarop de boodschappen door de overheid worden gebracht tijdens deze coronacrisis is erg belangrijk, stelt #UvA-hoogleraar Julia van Weert. ‘In het begin liet het kabinet te veel ruimte voor ruis, nu gaat dat beter.’ folia.nl/actueel/137267…

De manier waarop de boodschappen door de overheid worden gebracht tijdens deze coronacrisis is erg belangrijk, stelt #UvA-hoogleraar Julia van Weert. ‘In het begin liet het kabinet te veel ruimte voor ruis, nu gaat dat beter.’ folia.nl/actueel/137267…
dr. Zeph M. C. van Berlo (@zephmcvanberlo) 's Twitter Profile Photo

Do #smartphone attachment and #brand familiarity play a role in adolescents' ability to process #mobile #advertising? We (Eva van Reijmersdal, Esther Rozendaal) found evidence they do and published our findings in JCB. #openaccess available here: doi.org/10.1002/cb.1822

Do #smartphone attachment and #brand familiarity play a role in adolescents' ability to process #mobile #advertising?

We (<a href="/EvanReijmersdal/">Eva van Reijmersdal</a>, <a href="/estherrozendaal/">Esther Rozendaal</a>) found evidence they do and published our findings in JCB. 

#openaccess available here: doi.org/10.1002/cb.1822
ASCoR | @UvA_ASCoR@akademienl.social (@uva_ascor) 's Twitter Profile Photo

We wish @zephmcvanberlo good luck with defending his dissertation " Playful Persuasion: Advergames as Gamified Advertising" tomorrow. bit.ly/2VqyBuL

Guy Laban (@guylaban) 's Twitter Profile Photo

Congrats Dr dr. Zeph M. C. van Berlo! Mazal Tov! 🎉 It was a pleasure to attend your PhD defence from a far, you did an amazing job! Your extraordinary efforts and commitment to this project while working as a full-time lecturer were truly inspiring! Well done and much deserved!

Congrats Dr <a href="/ZephMCvanBerlo/">dr. Zeph M. C. van Berlo</a>! Mazal Tov! 🎉 It was a pleasure to attend your PhD defence from a far, you did an amazing job! Your extraordinary efforts and commitment to this project while working as a full-time lecturer were truly inspiring! Well done and much deserved!
UvA Persuasive Com (@uva_perscom) 's Twitter Profile Photo

How can #virtualreality help reduce plastic pollution? An interview on @NpoRadio1 @Nieuwsenco with PersCom colleague dr. Zeph M. C. van Berlo about a project that he and fellow UvA Maatschappij & Gedrag researcher @Hande_Sungur are working on nporadio1.nl/nieuws-en-co/o…

dr. Zeph M. C. van Berlo (@zephmcvanberlo) 's Twitter Profile Photo

🚧 #openaccess publication alert! 🚧 Our paper on affective processes that explain #brand effects in #VirtualReality (#VR) games was published today in Journal of Business Research. Eva van Reijmersdal @Smedith Nynke van der Laan doi.org/10.1016/j.jbus…

🚧 #openaccess publication alert! 🚧

Our paper on affective processes that explain #brand effects in #VirtualReality (#VR) games was published today in Journal of Business Research. <a href="/EvanReijmersdal/">Eva van Reijmersdal</a> @Smedith <a href="/Nynkevanderlaan/">Nynke van der Laan</a>

doi.org/10.1016/j.jbus…
dr. Zeph M. C. van Berlo (@zephmcvanberlo) 's Twitter Profile Photo

Just attended the #UvA #Grassroots kickoff event with @Hande_Sungur to talk about our new #XR lab initiative: #metaverse into the #classroom

dr. Zeph M. C. van Berlo (@zephmcvanberlo) 's Twitter Profile Photo

Very honored to receive this award for our work on the use of #VR technology to promote #sustainable behavior (@Hande_Sungur & Tilo Hartmann). Thank you Iscte - Instituto Universitário de Lisboa for organizing this amazing conference #XRLIS ASCoR | @[email protected]

Very honored to receive this award for our work on the use of #VR technology to promote #sustainable behavior (@Hande_Sungur &amp; Tilo Hartmann). Thank you <a href="/ISCTEIUL/">Iscte - Instituto Universitário de Lisboa</a> for organizing this amazing conference #XRLIS <a href="/UvA_ASCoR/">ASCoR | @UvA_ASCoR@akademienl.social</a>
dr. Zeph M. C. van Berlo (@zephmcvanberlo) 's Twitter Profile Photo

🚨Publication alert!🚨For an upcoming IJA special issue Eva van Reijmersdal, Martin Waiguny, & I synthesized 20 years of #research into #gamified #advertising (i.e. #advergames, #IGA). Our work is available #openaccess doi.org/10.1080/026504… ps. we also created this MEGA model!

🚨Publication alert!🚨For an upcoming IJA special issue <a href="/EvanReijmersdal/">Eva van Reijmersdal</a>, Martin Waiguny, &amp; I synthesized 20 years of #research into #gamified #advertising (i.e. #advergames, #IGA). 

Our work is available #openaccess doi.org/10.1080/026504…

ps. we also created this MEGA model!
dr. Zeph M. C. van Berlo (@zephmcvanberlo) 's Twitter Profile Photo

🚨#publication alert!🔖 We just published our paper in Cyberpsychology Journal on the effects of #deceptive #discount #advertising. Interested? Send me a DM or find the paper here doi.org/10.1089/cyber.… #research #ad #advertisement #sale #deals #marketing #communication #psychology

Antonia Praetorius (@praetoriusa) 's Twitter Profile Photo

🥳 our citizen science journey continues! In SISTEM-NL we will work towards reducing synthetic microfiber emissions with an interdisciplinary team, talented students and an ever-growing number of wonderful citizens in NL @liesjacobs1 Cameron Brick (defunct account) dr. Zeph M. C. van Berlo Anna Bosshard

ASCoR | @UvA_ASCoR@akademienl.social (@uva_ascor) 's Twitter Profile Photo

Time travel to the future and witness the impact of your plastic waste in a year using #VirtualReality 🌍 @MHCMeijers, dr. Zeph M. C. van Berlo and Frenk van Harreveld presented @SPUI25 how #VR projects like this can stimulate #sustainable choices🌱 Watch the event (in Dutch) back to learn more👇

Time travel to the future and witness the impact of your plastic waste in a year using #VirtualReality 🌍
@MHCMeijers, <a href="/ZephMCvanBerlo/">dr. Zeph M. C. van Berlo</a> and <a href="/goafm/">Frenk van Harreveld</a> presented @SPUI25 how #VR projects like this can stimulate #sustainable choices🌱 Watch the event (in Dutch) back to learn more👇
Priska Breves (@brevespriska) 's Twitter Profile Photo

🚨We are hiring a PhD candidate for the project "The occurrence and impact of greenwashed claims by influencers". The PhD position is embedded in ASCoR | @[email protected] and supervised by @Smedith, Eva van Reijmersdal, and me. Deadline: October, 2nd. For more information: vacatures.uva.nl/UvA/job/PhD-Ca…

dr. Zeph M. C. van Berlo (@zephmcvanberlo) 's Twitter Profile Photo

🚨One day left! to apply for a fully-funded 4-year ASCoR | @[email protected] #PhDposition on #ImmersiveTech and #environmental #communication UvA Maatschappij & Gedrag Co-supervised by Edith Smit, Marijn Meijers, and myself. #AcademicTwitter vacatures.uva.nl/UvA/job/PhD-Po…

dr. Zeph M. C. van Berlo (@zephmcvanberlo) 's Twitter Profile Photo

Excited to announce our new paper on best practices for creating experimental stimuli with #GenerativeAI, now published in the Journal of #Advertising! 📄🎉 tandfonline.com/doi/full/10.10…