How do you know if a customer would have transacted without any #marketing spend on your part? Zodiac CEO Artem Mariychin writes about why the future of marketing lies in valuing the customer at multiple touchpoints, not #attribution: zclv.co/2FcDYXE

What has changed in #marketing? Host Allison Hartsoe interviews Peter Fader, Professor of Marketing The Wharton School in episode 009 of the Customer Equity Accelerator with host Allison Hartsoe #podcast #clv #LetsGo #customercentricity bit.ly/2EUUQC7

10 ways #MachineLearning is revolutionizing #marketing: zclv.co/2BS9FTU Forbes LouisColumbus

Your Questions About Marketing Data Analytics Answered bit.ly/2oWfHL1

Peter Fader and @d_mccar, thank you again for joining Sameer Khan and I on our podcast #AnalyticsToday. We look forward to a follow up podcast where we can do a deep dive into your use cases at Zodiac x.com/faderp/status/…

By tying post-acquisition #sales data to specific vendors and programs, #marketers can determine which partnerships and offers drive high-quality users who stick around after their first purchases. ow.ly/ZaFg30iMOCI #CLV

Your customer retention can have a huge effect on the success of your business. #ZodiacMetrics #CustomerCentricity

We use predictive insights from digital ads to help you target lookalike audiences who are similar to your best customers. #ZodiacMetrics ow.ly/gpYU30iR717

Don't assume that lookalike audiences should be based on demographics and psychographics. Believe it or not, often we find more differences among high-value #customers than similarities when it comes to these traits.

There are 2k+ #martech tools. Where do you start? Artem Mariychin, CEO & Co-Founder Zodiac, joins host Allison Hartsoe on Episode 12 of the #customerequityaccelerator to talk about calculating #CLV for business impact. #LetsGo #podcast bit.ly/2peBK0C

"Data hidden away creates no value. #Data needs to be actionable, front and center, and people need to be seeing it and using it." Zodiac’ Artem Mariychin on Episode 12 of the #customerequityaccelerator #LetsGo bit.ly/2pe6VZP

A good #CLV formula takes into account - for each and every #customer - how long the relationship will last, how many purchases they'll make, and their average spend. Artem Mariychin of Zodiac explains on the #customerequityaccelerator #podcast bit.ly/2peDE0k

Are you doing #customer-based corporate valuation? Wall Street is starting to pay attention says Peter Fader in episode 009 of the Customer Equity Accelerator with host Allison Hartsoe #podcast #LetsGo #customercentricity bit.ly/2F1oN3u

The Secret to Churn: Knowing When to Let Go of Low-Value Customers bit.ly/2IupxNl

Only 42% of companies say they're able to measure #CustomerLifetimeValue, but that doesn't lessen its importance. ow.ly/pqC530iR7yt

We saved one of our clients 1.8 million dollars by focusing their mail campaigns on their highest value customers. ow.ly/Hthd30iR71d

Today our co-founder Peter Fader will be speaking at #ShopTalk18! Follow the hashtag to join the conversation ow.ly/W1Ij30iEOdM

Can you trust your #CLV model? Artem Mariychin of Zodiac joins host Allison Hartsoe on #customerequityaccelerator #podcast to explain the elements you need to make smart business decisions to improve ROI. #LetsGo bit.ly/2peMCeO

Did you know that most businesses acquire their best customers early on? Zodiac CEO Artem Mariychin explains why on Medium: zclv.co/2jpIMfn

How to Calculate CLV Metrics & Make Smarter Marketing Decisions bit.ly/2pzv51f