“We’re seeing changes in consumer habits — so declining linear #TV viewership — and #CTV is getting oversaturated, and video games is another form of video, and it has such a great young audience.”- Zoe Soon, VP of IAB’s Experience Center. Learn More: digiday.com/marketing/iab-…

7 factors bringing #gaming to scale as an advertising channel. Check out my take in ⁦Ad Age⁩ adage.com/article/opinio…

9yrs here & I still love subway performers. Guess that means I’m still not a New Yorker bc ppl here love to complain abt them 🤣😎

🤣 Pretty much!

Gaming is the bridge to Web 3.0 & the best way to reach Gen Z. It’s important that brands experiment now or their ability to reach consumers in an authentic way will be seriously & permanently eroded ⁦⁦Katie Deighton⁩ ⁦The Wall Street Journal⁩ ⁦IAB⁩ wsj.com/articles/compa…

Check out how IAB gathered the industry at PlayFronts to reach consumers & hear from Zoe Soon, VP of IAB’s Experience Center, on plans to update its measurement guidelines due to outdated definitions of impressions of ads inside video games via The Wall Street Journal: on.wsj.com/3Li5Zvt

Talk about bucking gamer stereotypes! Check out Gucci’s collab with Xbox gucci.com/us/en/st/stori…

Ditto Carryl Pierre. In the absence of leadership at the national level I’m so glad to see company leadership stepping up to lead. Even more pleased to work at one of those companies mrdcohen IAB

Yass!! My pre-ordered copy finally arrived 🙌🏼 Can’t wait to get stuck in Matthew Ball

MTV has a new category for their awards - “Best Metaverse Performance” mashable.com/article/best-m…

Such essential reading that I bought a 2nd copy for the office! If you’re looking to understand gaming & the opportunity it presents for brands, check out Jonathan Stringfield’s new book ‘Get in the Game’. amazon.com/Get-Game-Busin…

Same buddy. Same

We need your vote for SXSW #PanelPicker! Zoe Soon Sarah Stringer Michelle Castillo & ​​Jonathon Troughton will discuss how to make video game ads not suck: ow.ly/8Iaw50KiaaC #SXSW #AdTech

Tune in today at 2.30pm ET today as I chat with Clayton McLaughlin, Managing Director at NXT LVL about the now opportunity for brands in gaming and what the future holds for this mass media channel. Streaming live on Twitch twitch.tv/labnxtlvl IAB

ow.ly/nFHV50KiaH9 SXSW panel voting open til Aug 21st! youtu.be/r8OOQameW3o

Thanks for the coverage ADWEEK !adweek.com/commerce/how-t…

Wow… nytimes.com/2022/09/29/art…

Elon Musk That’s why it’s so sad watching you play with it like it’s a toy and you’re a child.

The layoff email from Twitter is the first email in history that should have been a meeting.

Rocking my full carpet look today