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This year's IPL was already the most-watched edition of the tournament with eight games to go. Sanjog Gupta tells Michael Long how Disney Star drove audience numbers this season and outlines the impact the record viewership has had on advertising revenues #IPL #SportsBiz

The IPL is truly #BetterTogether! The real ⭐s - our fans, tuned-in in record numbers & made #IPLonStar a MASSIVE success! You got your #ShorOn, while your favourite players got their #GameOn! sportspromedia.com/interviews/ipl…

BREAKING: The PGA Tour, DP World Tour and LIV Golf have agreed a peace deal 'to unify the game of golf, on a global basis'. More to follow... #SportsBiz

"Unify the game of golf"

There are no winners in the Women’s World Cup broadcast fiasco, only losers, writes Suzy Wrack theguardian.com/football/blog/…

Good news. But is it a *good* deal?

Once one of the UK’s most wanted criminals, John McAvoy turned his life around in prison. Now a Nike-sponsored athlete and social activist, he explains to Michael Long how he's using his own experiences to transform the lives of young people through his Alpine Run Project

Dig into the detail, digest the data. This year's list follows the most comprehensive assessment of athlete marketability SportsPro - and possibly anyone - has ever undertaken. Big thanks to our partners NorthStar Solutions Group for pushing the envelope once again. #SP50MM

Messi, Kane and Kerr. On the latest Footballco Business Podcast, our guest is SportsPro's Michael Long, as we discuss the most marketable footballers in the world according to SportsPro's 50 Most Marketable Athletes list. 🎧 pod.fo/e/1fb32e #50MM

🏀 Why are all eyes are on the NBA's potential $75bn TV deal and could it change US sports broadcasting? ✍️ Steve McCaskill looks at the state of play and outlines why the NBA's next deal could be the last chance saloon for those looking to shakeup the US media landscape 👇

🥁Introducing the 2023 Laureus #SportForGoodIndex! As introduced by Laureus Academy Member, Bryan Habana, the Index celebrates the 30 brands who have made a positive impact through sport.

Introducing our new SP+ Media Hub! Designed for #SportsBiz professionals, the Media Hub offers valuable insights and market intelligence to shape your strategies Use 'SP25' for 25% off SP+ premium annual membership. Offer expires Friday Explore now 👉 bit.ly/SPplusMediaHub

SportsPro's Ten Influencers class for 2024 is out now... here are the figures that will define the sports industry year ahead 🙌 #SportsBiz

🚨 Major streaming news as Netflix makes move into live sports with ten-year WWE Raw rights deal 👇 ✍️ Steve McCaskill #WWERaw #WWE #SportsBiz

👀 The agenda for #SPNY24 has launched! With speakers from companies such as NBCUniversal, Big 12 Conference, IMG, LPGA, Kansas City Chiefs, TikTok US and many many more! View the agenda here ➡️ newyork.sportspro.com/agenda/

Ice Cube: 'More teams, more ad dollars, more broadcast dollars, more everything' The rapper and BIG3 CEO talks growing the business on the latest #SportsProPod. Listen here: podfollow.com/sportspro-podc… #sportsbiz #icecube #big3 #thebig3 #basketball #podcast

Underlining the impact of F1 Academy, McLaren's Bianca Bustamante ranks 8th for motorsport in SportsPro's 50MM list She talks about growing up in the Philippines, the power of her social platform & the importance of being a role model 👇 #SportsBiz #50MM blackbookmotorsport.com/features/bianc…

After breaking more records in Paris, Simone Biles is the most marketable athlete of 2024. Here, with the help of the 27-year-old's agent and others who have worked closely with the American gymnast over the years, is an explanation of why: sportspromedia.com/insights/featu…