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🚨 Last chance! Early Bird pricing for Programmatic I/O Las Vegas ends TONIGHT (4/11). Join the sharpest minds in programmatic to level up your strategy + navigate the chaos of a fast-changing industry. 🎟️ Don’t miss out: bit.ly/3VNPzlX

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Oatly’s voice is on cartons, Instacart pages—even Kroger product descriptions. From redesigned creamers to avoiding AI overuse, the brand’s staying true to itself (and a little irreverent). 🧃 Read more: adexchanger.com/commerce/oatly…

Olaplex went from niche salon brand to full-funnel player—with cinematic creative, celebrity campaigns, and a stronger data game. Full story here 👉 bit.ly/3YwLFz3

New gig, new playbook: Jason Colon leaves Publicis for Horizon’s Night Market to build smarter, platform-agnostic retail media. It’s all about measuring real incrementality—not just ROAS. 📈 Full convo here: adexchanger.com/agencies/horiz…

Only 3% of marketers say their current measurement tools actually work. 😬 Mutinex CEO Henry Innis explains why—and what needs to change to finally make MMM useful. 📊 Faster. Smarter. More confident marketing. 🔗 adexchanger.com/content-studio…

"SSPs won’t survive." 👀 Mediaocean CEO Bill Wise is back on AdExchanger Talks 🎙️ to unpack why he still believes pureplay SSPs are outdated — and why the buy side holds the power. 🎧 adexchanger.com/adexchanger-ta…

Omnicom reports solid Q1 growth despite market shakiness: 📈 $121.9M YoY organic revenue increase (3.4%) 💡 Strong media/ad & precision marketing gains 📉 Net income dips with IPG merger costs Big picture: Will this merger shake up the industry in 2025? bit.ly/4jDrXtO

Ad standards often launch with hype—then fizzle. Why? ❌ Bad timing ❌ Too narrow or too complex ❌ Competing incentives Dennis Buchheim (ThinkMedium) has been on the front lines. His message: collaborate more, ship less, and align early. adexchanger.com/data-driven-th…

OG ad tech founders are back. Heller (FreeWheel) + Rubenstein (AppNexus) just raised $26M for Firsthand, an “AI brand agent platform” aiming to replace ads with AI-powered experiences. Game-changer or buzzword salad? 🔗 bit.ly/3Rhb4ZM

Retail media ≠ automatic results. 📉📈 At #PROGIO Vegas, Havas Market’s Molly Hop shares how to ditch outdated metrics and get clarity in the chaos. ✅ What to measure (beyond ROAS) ✅ How to evaluate partners ✅ How to invest smarter You in? bit.ly/3VNPzlX

Chips Ahoy! ditched TV for TikTok. 💡 Sabrina Sierant shares how the brand evolved post-2020: rebrands, celeb collabs (Big Sean, Keke Palmer), & a gluten-free win. Full story: adexchanger.com/commerce/how-c… #Marketing #CPG #ChipsAho

Temu's U.S. ad budget? Gone. Meta loses $2B. Etsy’s ad biz? Also affected. Plus: Publicis Q1 growth, creative AI momentum, and ad transparency talk. 📰 This week's AdExchanger Daily: adexchanger.com/daily-news-rou… Will creative finally matter more than performance again?

🚨 BREAKING: Google found GUILTY of monopolizing digital ad markets. A federal judge ruled Google illegally tied its ad server and exchange — stifling competition. The DOJ is now pushing for a forced breakup of its ad tech business. 🧵 bit.ly/43YQ4hV

Targeting kids online is tough – and rightfully so. But Precise TV’s new PACE tool aims to help brands reach young audiences without using personal data. Can privacy-safe ad tech finally solve kid-targeting headaches? 🧒📱 Full story: adexchanger.com/measurement/pr… #AdTech #Privacy

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BREAKING: Google found guilty of ad tech monopoly. The DOJ ruling is being called a huge win for media and the open web. Now comes the real disruption: the remedy phase. 👀 adexchanger.com/platforms/ad-t…

Netflix’s NAS (Netflix Ads Suite) is live in the US + Canada. 🧪 Still early, but Co-CEO says rollout is going well and offers "positive indicators" from advertisers. Ad biz is small for now — but they want to double it by end of 2025. 📈 adexchanger.com/tv/netflixs-sm…

🔥 Curation is booming — but who's really winning? At #PROGIO, Courtney Glaze will share how publishers can own the curation process — and stop leaving money on the table. 🎤 Real talk on pricing power, partner control & transparency. 🎟️ bit.ly/3VNPzlX

Temu’s ads vanished this week — just as new China tariffs approach. Coincidence? 🎙️ On The Big Story, we talk Temu’s pause, what it means for platforms like Meta, and why marketers may rethink spend. Plus: Apple’s ATT ruled anticompetitive. 🎧 bit.ly/3RoX7sJ