Hard: leading, taking a stance, & making decisions Easy: criticizing from the sidelines

My prior assumption going into testing something like Shopify Audiences is that they create a new starting point for the algorithm, but quickly take a back seat to on-platform signals. This is really my current thinking for any targeting with audience expansion.

1/ Searching for the silver bullet to ecommerce growth? There isn’t one. Instead — we must embrace the organized complexity: meet your “Hierarchy of Metrics” … 🧵

Cody Plofker NB Respectfully, why does it matter? How has CAC looked? How has aMER looked? How’s overall MER looked? These are the metrics that are calculated the same no matter what. These metrics are the ones that have the closest correlation to cash in your pocket. Fb roas doesnt.

Jayden nails it, and this response rings true to any multi-touch attribution tool “discoveries.” In our humble opinion: Chasing answers to attribution is never ending and rarely helpful.

Droppin some actual knowledge here so listen up. Existing customers are the most profitable source of ongoing revenue IF you market to them effectively. So why do so many brands fail here? Let’s walk through 5️⃣ common email marketing mistakes, shall we? – and how to fix them.

happy q3 to those who celebrate

.@chrismeadej is wrong. Not about “10x your money back” … about the price. It goes up Monday. Last chance for the preorder price (even though it’s done)! bit.ly/3PzAZZU Also, yeah, it’s my last day at Common Thread Collective … #GrindTilTheVeryEnd

I came across a really good thread on Filson the other day and forgot to save it, anyone have it?

Took calls this week with Tony Chopp actually on-site in our new MTA dungeon. I can tell you first hand, if you’re looking to have loads more unanswered questions use THIS. Dm for free trial. Rated 5 linearly regressed ⭐️ stars ⭐️ by @l_ukeAustin himself.

So, a client of Adrianne Austin and Common Thread Collective didn't think that Facebook was contributing to sales based on their attribution modeling. They cut Facebook Spend; this served as a nice reverse lift study. #SPOILER FB Spend did contribute to sales.

In 2012, HOKA got bought for $1M+ 10 years later, they hit $1B in revenue. How a French running brand became the coolest, comfiest, ugly shoe on the market

I help oversee the Growth Strategy department at CTC. Each month we forecast Revenue, Spend, and CM targets for our clients & then execute to make that projection a reality. For Q1 '23 we landed -1% to Rev forecast across the aggregate 9 figures in Rev and 8 figs Spend managed.

Some things we're seeing compared to Q1 '22: 1. Returning Orders are flat YoY. This is a function of the higher CAC in Q2/Q3 '22 resulting in fewer first time customers acquired = less growth in returning orders YoY. To compare, Q1 '22 Returning Orders were +19% vs. Q1 '21...

My cousin Abbey has a stacked resume in supply chain and ops for DTC. If you’re looking for a power hire in this realm reach out to her or DM me to be introduced to her.

When he’s not talking about attribution he’s doing this 👀 Luke Austin ‘s wife sent me this video last night and it had to live somewhere

Good afternoon to everyone unless you’re still running your 4th of July sale

The test has officially concluded. This brand set out to spend $600k to determine the optimal Meta account structure. End Result: Their account is now running on Conversion segmented Cost Cap campaigns. I had guessed Cell 2, so this outcome is not what I originally expected...

CTC Tariff Relief Program Announcement Yesterday the eCommerce industry got rocked with a substantial increase to their cost of goods. Tariffs at this magnitude represent a threat to viability for many brands. In order to partner with the customers we serve we are excited

Looking for CRO / Site audits to be done on my brand oursparechange.com - looking for a complete overhaul on navigation, experience, etc. Would be open to an agency or freelancer. Who do you recommend?