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I ran a half marathon yesterday. After being woken up 5 times during the night because my 1 year old is teething. After having Covid 3 weeks earlier and not running for 2 weeks. After no proper preparation as the last months were filled with family health issues & loss, my

Just finished reading “The Fourth Turning Is Here”. It depicts how the next years might turn out based on historic seasons. Some insights: 1. History is not linear but moves in cycles - from the high, the awakening, the unraveling to the crisis. Things will get worse - but

I completely changed the way I think about trust in communities: It’s not just about community members trusting the founder. It’s about members trusting each other. When you help them gain each other‘s trust, they tend to trust you even more. Win-win.

Do things that don’t scale, and your community will scale later. • Handpick first members • Start 99% of discussions • Establish bonds with new members With every interaction you grow the bond with your community. With every event you allow them to connect with each other.

Finding reasons for people to join your community isn't too hard. The real challenge is finding what would make them want to stay.

Interestingly when working with founders we often move away from simple strategies & tactics and focus on emotional regulation: • How to behave when someone in the community is fudding • How to not get discouraged when no one seems to care about what you are building • When a

The future of brands is community. But not the way you think: Not every brand will and should build a community. Most DTC brands look the same, and stand for the same thing. Start with a strong & unique reason to exist, a vision, a movement. Then build products that

When I started building my business, I was just eager to get a client - any client. I made the mistake of making too many compromises, accepted any excuse why they wouldn’t show up on time. Or why they wouldn’t pay on time. Don’t make the same mistake. Once you get more

The next wave of consumer brands are not simply selling products - they are becoming platforms. We're experiencing an evolution of what makes a brand a brand, and communities are at the center of it. This is how the concept of a "brand" has changed over time: 1. Brand →

Have been less active on social media for a few weeks now. The impact: • Better sleep • Getting way more done (things that actually move the needle) • Increased levels of creativity I made good progress on a product, onboarded a new client and launched my newsletter since.

The easiest way to build culture: Exemplify desired behaviors. People tend to copy the behaviors of others when they believe that these behaviors are the norm. • Show how you want people to interact • Encourage the right interactions • Amplify voices of people that

be the community member that you wish you had!

Curation is a two way street. It is not just about you curating your members. It is about the brand you build through the • quality you show • values you convey • trust you create This will attract the right people. Let the community curate itself.

Onchain content will be part of next gen marketing funnels. The further you move down the funnel, the more it will become significant. Letting fans collect & remix parts of the brand narrative, key milestones, significant (for them) moments. Sharing them as part of their

There is one major shift in how I approach building communities. For years, I started with the purpose. Came up with something that people could get excited about. Then defined who needed to be part of my communities. Today I start with people. Often you think you know what

B2C & B2B communities are not the same. You need a different strategy for both. But one thing that stays the same: You are offering a transformation. For consumers, you help them get from A to B. For businesses, you help their business get from A to B. What is always true: