We're saying bye to our algorithms on #Instagram 👋 Instagram is testing a feature to let users clear all recommended content, aiming to improve user well-being. Read more about the test here: okt.to/iyDmZ9

#Impressions versus #Engagement – what's the difference? ⤵️ This article breaks down the differences, how they're measured across #B2BSocial channels, and other key #SocialMetrics to help report your social efforts: okt.to/TMJExq

Say bye to hashtags on the 'gram 👋 From December 13th, we can no longer follow #hashtags on #Instagram – here's all the info we have so far: okt.to/lMx2Eb

PSA: Advocacy is NOT just resharing the company blog. If you think it is, you’re doing it wrong! Advocacy is all about empowering YOUR voice, which is genuine and relevant to YOU and your audience. So, get out there and speak your language—just not like Joey! 😂

This was one of my favourite panels to host! If you're running a #SocialSelling program listen to this video 👇 Learn how these experts launched a pilot, secured #sales team buy-in, and why social selling is a must for every #B2B team: okt.to/wfzRGB

Cheers to another year of #BehindThePost 🥂 An epic 2025 lineup awaits—subscribe now to catch every episode 😉 🎧 Spotify: okt.to/YoflSj 🎧 Apple Podcasts: okt.to/izNEvB

IN and OUT for #B2BSocialMedia in 2025: ✅ IN - Polls on #LinkedIn - #EmployeeAdvocacy - Community building - Celebrating employees! ❌ OUT - Posting & ghosting - Squeezing your brand into every single trend - Promotional content - "In this ever-evolving digital landscape"...

I may have done some digging, so you don't need to... here are the latest #B2BSocialMedia trends you literally cannot overlook in 2025! You're welcome 🤭 okt.to/xTzFrl

Social media friends, to #hashtag or not to hashtag on #LinkedIn? Whether you're hashtagging or not, @Social Media Today, LLC shared LinkedIn's 50 MOST FOLLOWED hashtags: okt.to/JtZ52f

Me Monday morning at 10 am 😂

#SocialMediaManagers – Christmas just came early 💘❤️‍🔥 I found an amazing breakdown of how #links perform on each #SocialMedia platform!!! Hope this helps! okt.to/mb5VJe

What's on an #SMM's wishlist this holiday season: – blue light glasses – lower screen time – mind reader, algorithm addition – quick approval processes – a witty caption generator for when caffeine isn’t enough

When the post you didn't think would get approved actually gets approved... #bestdayever #SMM

#SocialMediaManagers on their holiday like

If there’s one brand that nails trends & keeps Gen Z hooked, it’s HubSpot We invited their social pro, Reece Callaway, on #BehindThePost to share tips on spotting trends your Gen Z will love—and knowing when to jump in or sit out. Grab your AirPods: okt.to/QITcnh

ICYMI - two quick fixes to keep your content in frame on #Instagram’s new 3:4 grid: 1. Tap the three dots > Adjust Preview > Fit > pick black/white background 2. Tap Adjust Preview > hold/move the image to reposition it Full breakdown here: okt.to/k2G1ey

I'm hosting a panel with Ann Handley on humanizing your #B2B brand with #EmployeeAdvocacy. The best part: I'll be joined by the best of the best (seriously) from LinkedIn for Marketing and Celonis! Can't make it? — no worries, you'll be sent the recording: okt.to/al246n

Forever fangirling at Jasmine Deo's 1% challenge, and I got her on #BehindThePost to tell us all about it! Her team picks one social metric, aims to improve it by 1% each week, and uses A/B test to get there. Turns out people *really* like red! 🎧 okt.to/TSOkXj

I’ve been working on something BIG at Oktopost, and let's just say that April 2nd can't come soon enough... #MarketingLeaders, you're not going to want to miss this: okt.to/i2VCtT #B2BContentMarketing #ComingSoon

My amazing colleagues at Oktopost are packing up the Lil Okty's and heading to B2B Online in Chicago! Here's where you can find them ⤵️ #B2BOnline #B2BOnlineChicago