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What I do: marketing What I actually do: remind people that I know what I’m doing

Marketing has changed. Search has changed. Social has changed. I had a chance to chat about AI content, the importance of experiments in marketing & why video is taking off for B2B (but many are sleeping on it) with HubSpot's Masters in Marketing feature. Worth a read.

97% of YouTubers never get to 10,000 subscribers. 90% of YouTubers never get to 1000 subscribers. Only the top 1% of YouTubers have 100,000 subscribers and a silver play button.

More and more people are setting a goal to write a book. While trends show people are reading far less books. So why the mismatch?

I was today years old when I learned that mosquitos prefer certain blood types. And I have that blood type. If we’re going for winning some kind of life lottery, this was not what I had in mind.

True

Your title doesn’t need to describe your video. It needs to grab the right viewer’s attention and get them to click.

In a future life I’m coming back as a cat. Enough said

A pattern I've noticed in charismatic people: They don't try to be interesting. They ask the best questions that make the other person feel interesting.

How to become irreplaceable: Be useful and valuable. When you’re valuable to people, they can’t replace you.

For whoever needs to hear it today: Please believe you can create a beautiful life for yourself, even if you’ve lost years of it to grief, darkness, or a wound that wouldn’t close. After those lost years, it’s really the only belief that matters.

Digital marketing now is basically like taking a class every day, passing the test, and then returning to class the next day to find out that yesterday didn’t exist and you have to learn and take the test again. Repeat.

Some people walk away not because you failed them… But because their chapter in your story had already ended. Make room for the next one. Turn the page.

“Just put content out” is a losing strategy.

I’m convinced some of the brightest minds will never unlock their full potential for a simple reason: They’re afraid to promote their work.

Anne-Laure Le Cunff is amazing!! Def check this out!!

A mediocre idea with great packaging will always outperform a brilliant idea with poor packaging

Great tip

You can’t prompt your way out of tough conversations. You can have AI help you prep, rehearse, etc but the most effective leaders know when and how to do this well.

You're not behind in life. You're exactly where your choices led you. Stop comparing your chapter 3 to someone else's chapter 20. Start writing better chapters. Today.