New JM article available: "Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention" Read it here: journals.sagepub.com/doi/abs/10.117…

New JPPM article available: "How Voluntary Simplicity Evokes Resilience in Times of Crisis" Read it here: journals.sagepub.com/doi/abs/10.117… #AMAPublicPolicy

New Journal of Interactive Marketing article available: "Customer Experiences in Branded Metaverse Events: Effects on Brand Equity" Read it here: journals.sagepub.com/doi/abs/10.117…

Don't miss the session, "Reducing Household Financial Vulnerability and Increasing Household Wealth" at the 2025 AMA Marketing & Public Policy Conference! Learn more here: ama.org/events/general… #AMAMPP #PersonalFinance #Research #PublicPolicy

New JM article available: "The Collective Identity Effect: How Group-Level Identity Influences Individual Behavior" Read it here: journals.sagepub.com/doi/abs/10.117…

New JMR article available: "Mapping Spatial Heterogeneity in Retail Advertising Effectiveness" Read it here: journals.sagepub.com/doi/abs/10.117…

New JM article available: "Curating the Crowd: How Firms Manage Social Fit to Stage Social Atmospheres" Read it here: journals.sagepub.com/doi/abs/10.117…

New JIM article available: "The Effects of Renqing Repair on Trust Recovery: A Cross-Cultural Study" Read it here: journals.sagepub.com/doi/abs/10.117…

New JM article available: "Too Many or Too Few? Information Cues in Recommender Systems and Consequences for Search and Purchase Behavior" Read it here: journals.sagepub.com/doi/abs/10.117…

New JMR article available: "How Firms Can Steer Social Media Conversations" Read it here: journals.sagepub.com/doi/abs/10.117…

New JM article available: "Do More Likes Lead to More Clicks? Evidence from a Field Experiment on Social Advertising" Read it here: journals.sagepub.com/doi/abs/10.117…

New JM article available: "Owners’ Willingness to Accept in the Sharing Economy" Read it here: journals.sagepub.com/doi/abs/10.117…

New JMR article available: "Consumers Believe Legal Products Are Less Effective Than Illegal Products" Read it here: journals.sagepub.com/doi/abs/10.117…

New JM article available: "The Power of Proximity: Exploring Narrative Language in Consumer Reviews" Read it here: journals.sagepub.com/doi/abs/10.117…

New JM article available: "Putting Words in Their Mouths: Firm-Generated User Content and Consumer Sharing Behavior" Read it here: journals.sagepub.com/doi/abs/10.117…

New JMR article available: "The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotion Effectiveness" Read it here: journals.sagepub.com/doi/abs/10.117…

New Journal of Interactive Marketing article available: "Social Media Advertising's Role in Small Business Resilience Amid Lockdowns" Read it here: journals.sagepub.com/doi/abs/10.117…

New Journal of Interactive Marketing article available: "How Does Brand-Generated Content Engage Consumers? A Study on Fashion Brands’ Instagram Data" Read it here: journals.sagepub.com/doi/abs/10.117…

New JMR article available: "Just Keep It: When and Why Returnless Product Returns Foster Brand Support" Read it here: journals.sagepub.com/doi/abs/10.117…

New JMR article available: "How Awe in Marketing Communications Decreases Consumer Preferences for Limited Edition Products" Read it here: journals.sagepub.com/doi/abs/10.117…