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🎧 Amanda Natividad joined Gianluca Fiorelli to unpack a common marketing misconception: Buyer personas are limiting. Most of us don’t make decisions in isolation—we’re influenced by friends, creators, analysts, even investors. ✅ Think audience personas instead: broader, more real, and

You don’t have to like unhinged marketing. But you can’t deny that it sometimes works. And in Duolingo’s case, it’s that human chaos that built their fandom. Christina Garnett breaks it down on the latest Meme Team podcast:

Every business considering AI-first needs to hear what Amanda Natividad, one of the most thoughtful of the smartest people around, has to say about that. These 16 seconds might save your business a costly misstep. ⬇️

TVs in restaurants. TVs on 24/7 at grandparents’ houses. TVs, smartboards, and mandatory “computer” time at school. Pretty wild that we put these screens everywhere… and then we gaslight parents into thinking it’s their fault they raised iPad kids.

I was able to join my faves Sonia Baschez and Amanda Natividad on their new podcast (they're brilliant; check them out) to talk content, AI, and the news. I may have also had a tiny little existential crisis.

We launched the Meme Team podcast 10 days ago. Pretty awesome to see it ranked #13 on Goodpods’ top marketing podcasts this week! New episode drops tomorrow. 👀 Gary Vee better watch his back...

Skechers is the No. 1 walking shoe in the U.S. It made $9B last year. And it just got acquired. Not by chasing hype. But by serving the customer who buys the same shoe every year. 🎧 New Meme Team also covers: - Apple Vision Pro + Bono 🙄 - Final Destination marketing -

This ChatGPT tip has saved my wallet... Instead of ordering clothes online and then hoping it's the right look, I told ChatGPT my body type, and now I send it screenshots, asking for reasons NOT to buy the item.

We're up to #50 in the US—what?? 🤠

Me at Magic Castle: Completely unable to take a decent photo, screaming like Lucille Bluth every 10 minutes.

Tom Cruise is a brilliant marketer—of movies, yes, but also his image—and it's all based on the fact that he *authentically* loves movies We see it in his COVID rant, in performing his own stunts, in talking to AMC employees, and supporting his new bestie, Glen Powell

Are AI overviews and ChatGPT sending more traffic? Probably not, but there is definitely an uptick in the cold outreach that promises they can track all of it.

We treat women’s routines as niche. But when half the world needs a better way to get out the door every morning, is that really a niche — or is it the biggest underserved category in tech? I'm on working on the next edition of my newsletter. It hits inboxes tomorrow

“They’re nuisances that only shallow people care about.” 🔥 Sure we’re talking about Dyson in the podcast but a clear parallel was the negative reactions to Hailey Bieber’s $1B Rhode sale. Haircare and makeup are not taken seriously enough for the amount of money they bring in.

Dan Alsip Rand Fishkin (follow @randderuiter on Threads) Meanwhile, I love using SparkToro and they have a feature, similar approach, pure content creation prompt.

Zohran Mamdani is a walking case study in marketing. His campaign is doing what most marketers and politicians only talk about: ✅ Platform-native video (in multiple languages, with accents!) ✅ 60-minute content turnaround from live event to feed ✅ IRL volunteer energy

Everyone’s a critical thinker when it comes to AI but somehow that energy disappears when your friends post “news” on their Instagram Stories.