Agree. Cool idea for a study!

Currently watching Andor | A Star Wars Original Series season 2. When a fascist empire wants to pillage the Ghorman kalkite ore for energy to power WMD, Dedra et al launch a propoganda campaign dehumanizing Ghormans as arrogant elites. Syril is working on helping create an Ghorman insurgency that

🌀THE WAIT IS NEARLY OVER: The (Fly) wheel turns. The market shifts. And the mic... returns. 🎙️✨ After a brief pause for reflection (and maybe a few marketing case studies), Marketing Matters is BACK—relaunching soon as part of the Wharton Podcast Network brought to you by The

🔥THROW BACK THURS:At the #UnreasonableConference, I spoke on Identity Loyalty—why consumers don’t just buy products, they buy who they are. 🤯 Behavior ≠ logic. It’s identity, emotion, belonging. Want to change decisions? Understand the self. #Marketing #BehavioralScience

🥡 This #SmallBusinessWeek, we caught up with The Wharton School professor Americus Reed (@AmReed2) to dive into the vibrant food truck scene on campus. These rolling kitchens don’t just feed appetites – they build identity and spark community through a variety of culinary experiences.

🎸🔥 NEW project update! I'm diving into music 🎵 + identity 🧠+ marketing 💥 To get in the zone, I dusted off the bass and (tried to) rip through RUSH’s La Villa Strangiato — “Waltz of the Shreves” + “Never turn your back on a Monster!” 🧌 This song = a bass dissertation. #IYKYK

🎯 TARGET ON ITS BACK 📰 Wall Street Journal x Yours Truly 🎙️ When DEI, backlash, and brand identity collide... So, here's the tea: I had the honor of being featured in the Wall Street Journal’s 🔥two-part podcast series diving deep into Target’s turbulent dance with DEI—how

.Knowledge at Wharton Wharton Magazine Wharton PR & News Anna Núñez HIRE ME! COMMS: Thanks for the amplification!

Yesterday was blessed to do an amazing 1 hour discussion with an incredible #Brand in the audio, sound, software space as part of my research on music and identity—Key Premise: 🧠✨ When your brand isn’t just selling something—but sharing something… A mission. A culture. A

#FlashbackFriday to the 50th Whitney M. Young Jr. Conference at The Wharton School , where I interviewed TIME's CMO & Chief Impact Officer Sade Muhammad 🔥 We talked media, branding & identity. P.S. My daughter Zora filmed it. I love putting her around #BLACKExcellence. #HipHopProf

Slurp Now. Flex Later. 💪🍜 You had me at noodles with high protein: Shoutout to my former The Wharton School student, Brian, the mastermind behind #kyunu—a high-protein, high-fiber, Asian noodle brand that’s reimagining comfort food for the wellness-minded. I tried it. I LOVED it. I

Next stop on the #IdentityLoyalty Summer Tour: CHICAGO. The Windy City is about to get a blast of brand fire and higher ed soul! 💥🌬️🎓 This Tuesday, I’m touching down at the #Encoura Innovation Summit—the epicenter of what’s next in higher education. Think of it as Coachella

What do @f1 donuts (the kind with CARS not TC Donuts/ Krispy Kreme) in #NYC, private messaging, and the future of digital #storytelling have in common? In this Marketing Matters episode (sponsored by The @wharton Podcast Network), Barbara Kahn and I sit down with Eshan

🧠 Let’s be real for a sec… We interviewed Alyson Griffin, Head of #Marketing for @statefarm: Nobody—and we mean nobody—wakes up thinking: “Can’t wait to dive into the insurance category today!” 😂 Especially not Gen Z or younger Millennials. They’ve got 47 tabs open, 19 apps

🎯 Nostalgia in ads? 🔥…or flop? Throwback Thursday to the #SuperBowl Ads GO Philadelphia Eagles ! In a recent ep of Marketing Matters brought to you by The The Wharton School School Podcast Network, we dive into that high-wire act: 👉 Leaning all the way in on a cultural reference and hoping your

What do you call it when the Penn Men’s Hoops coaches lace me up with 🔥 kicks and a 🔴crisp polo? Just a Monday afternoon at the Wharton School: Because when I sit down with recruits, I’m not just talking Penn… I’m selling the mission. This ain’t just Ivy League. It’s 🧠