
Archetype
@archetype
We are Archetype. We partner with category creators and industry leaders to build the world’s most magnetic brands.
ID: 12375772
http://www.archetype.co 17-01-2008 22:12:47
5,5K Tweet
7,7K Followers
218 Following

What's in a name? For brands – everything. Intuit Mailchimp's Brand and Content Studios Senior Director Michael Mitchell breaks down how naming a product reflects a brand's value and shares what it means for today's generative AI tools. 🤖 fastcompany.com/90858982/what-…

Today, Chainalysis is revolutionizing the world of cryptocurrency with their blockchain tracking technology. Find out more about how their innovative tools are helping law enforcement agencies combat cybercrime and ensure the safety of the crypto market. nytimes.com/2023/04/22/bus…


Open-source tech, once viewed as a cost-saving measure, is now a valuable driver of digital transformation. Spotify open-source tech lead Per Ploug discusses the reasons behind companies adopting open-source and the importance of investing in this area. computerweekly.com/news/365530079…




Mental and physical health go hand-in-hand 🧠 Kat Novoa founded Babes of Wellness to improve mental health through physical exercise, and won the first-place grant from Capital One and #WeAllGrow at the 2022 Amigas in Business Pitch Competition. calo.org/2023/01/31/kat…



Founded in 2014 to bring visibility to anonymous blockchain ledgers, Chainalysis has become the go-to sleuthing firm for tracking crypto crimes. Find out why Chainalysis made the TIME100 most influential companies list: ti.me/3pnOIv7


This week, we attended a great discussion with Wired’s Khari Johnson on the positive and negative ways that AI is shaping human lives. Big thanks to Bay Area Storytellers of Color & co-founder Kim Bardakian for putting on another great event, and Weber Shandwick for hosting! 👏


We had the pleasure of sitting down with The New York Times columnist David Brooks to ask him all our burning questions (and there were many!🔥) David discussed how he got started in journalism, the future of AI, and why he would love to interview Taylor Swift.



