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I've been researching words vs. pictures from a neuroscience perspective, and I often observe that it's possible to rescue text from oblivion. Here are three practical techniques to make your words memorable and debunk the myth that pictures are always superior for recall.

Rethinking presentation tips: Drop the “If you remember nothing else, remember this.” Why spotlight just one point and risk sidelining the rest? Elevate every part of your message. linkedin.com/posts/drcarmen…

In a recent neuroscience study, I explored the difference between emotion-laden and emotion-label words and how they impact buyers' memory and decisions. The video includes the science breakdown along with practical guidelines on the proper combination of language, logic, and

Just bought the book Reframe Your Brain and I am looking forward to reading more about the power of perspective. The premise is about shifting our thinking from negative, limiting beliefs to empowering ones. For example, converting "Manage your time" to "Manage your energy" may

The evolutionary pull of human faces is undeniable. However, including them in business communication does have some unintended consequences. Here are three practical guidelines from my neuroscience research on imagery in corporate messages. linkedin.com/posts/drcarmen…

If you've ever used stock photos or are considering them for your next project, you will benefit from the tangible guidelines in this video, where I am sharing the neuroscience behind the way image choices can make all the difference in capturing and maintaining your audience's

Everyone aspires to capture people's attention. To capture it, you must first define it. There are many types of attention; here are 4 kinds, along with practical implications for anyone in business communication. linkedin.com/posts/drcarmen…

In intricate B2B selling, it's not just about what you're offering, but how you present it. By choosing your language and tone, you can bridge or create distance, guiding your clients either toward the promise of future success or the immediacy of present solutions.

If you have used the Corporate Visions sales frameworks, you already know that messaging must be different for new customers compared to existing customers because the psychology is different. This neuroscience research confirms that message design makes a difference when

Here is part 1 of the neuroscience research I conducted on the use of metaphors in business presentations. This study addresses the question: what happens when you mix metaphors? Appealing or confusing to the buyer's brain? youtu.be/PygjVTOVygo

In part 2 of the neuroscience study I conducted on the business brain, I address the question: is it worthwhile to create original metaphors, or would the business brain appreciate predictable ones, seeing cognitive ease? It's also important to ask: how do we best use AI to

In part 3 of the neuroscience study I conducted on metaphors in business content, I answer the question: what happens when a metaphor is stretched across an entire business presentation? Useful to the brain or dreadful? youtu.be/0IbutnDYUgA

This video includes neuroscience-based guidelines related to emotion management and persuasion, which are useful in commercial contexts. youtu.be/CGJaf2ejaCU

Business presenters are often too worried about customers' attention span, but here is an overlooked challenge that holds the key to persuasive presentations: working memory span. Our recent neuroscience research reveals an intriguing twist: the role of the speaker can be just

Here are several practical guidelines for addressing buyer fatigue. This is important because fatigue negatively impacts customers' attention, memory, and, ultimately, decision-making. If you are fascinated by the science of sensory and cognitive engagement, you will appreciate

Here are several practical guidelines on the science of first impressions and human connection in the digital age. The video also refers to several counterproductive ways to conduct introductions in a virtual meeting and offers techniques to avoid common pitfalls when introducing

Business professionals often consider that if they "bring in an expert" on a call, clients may perceive the meeting as more credible. Here is a neuroscience study I conducted that reveals surprising findings regarding single-speaker presentations. youtube.com/watch?v=K1m2Us…

In this neuroscience study, I examined how different Zoom backgrounds – real, blurry, and fake – impact buyer attention, memory, and emotional response in sales presentations. You will learn which backgrounds enhance engagement, reduce fatigue, and boost content retention. You

I conducted a neuroscience study on how the chat box in virtual sales meetings impacts buyer engagement and emotional state. The video includes practical guidelines for virtual presenters, but equally important is meeting etiquette for virtual attendees. youtube.com/watch?v=4ZiTf9…

If you're looking for an edge on how to create business content that influences memory and decisions, join my community, where I share science-based guidelines for staying top-of-mind: memorable.locals.com