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My earlier tweet was usurped by the court. Timing tbd.

Business plan for next year’s Possible: Sell protein bars in the lobby.

OH at PossibleEvent: “the next season of White Lotus should take place when one of their properties gets booked out by a conference”

Swivel (f/k/a Pilotdesk), an Aperiam portfolio company, today announced their Series A fundraise to continue transforming ad ops and account management using AI. Great company and team (former founders of Springserve). Super psyched for them!

Streaming just got simpler. FreeWheel CTO David Dworin announces our new Streaming Hub in an interview with Marketecture live from #POSSIBLE2025 in Miami. Learn more in the full 'Preach On The Beach' video with David and our Chief Commercial Officer Soo Jin Oh below 👇

$20B in ad revenue from Microsoft!

“... the increased productivity from AI will make advertising a meaningfully larger share of global GDP than it is today.” - Mark Zuckerberg on Meta's Q1 earnings call. (h/t Anthony Vargas)

Icon is a a bit of a farce Signed up to see if it would live up to the hype. It doesn’t Doesn’t do anywhere near what they say it does Examples: Paying for 100 ads a week to be automatically generated. Been onboard for around 2 weeks now. It’s made a grand total of 3 ads

It’s not nearly as big a deal as payments, but it would be great if someone challenged Apple’s requirement to allow users to sign in with their obfuscated email product. Another example of over reach.

Podcast advertising works. Reach new customers through Marketecture

Fouls in the NBA are basically a judgment call, but every once in a while we’ll delay the game for five minutes to second guess the judgment call

Here’s my very back of the napkin math on the potential revenue impact to Apple: Q2 services revenue was announced today at $26.6B. Industry estimates put App Store commissions at roughly 1/3 of services revenue so ~$8.9B per quarter (>$35B in 2025 after accounting for growth).

Google adtech remedy trial to begin Sep. 22. Duration TBD. Judge Brinkema was going to move the pretrial deadlines up but after hearing DOJ & Google arguments on divestiture and behavioral remedies, she adopted parties proposed schedule.

Very interesting read about gradual divestiture proposal from DOJ.

I swear I wasn't trying to do anything click-baity, but I typed "Is Google Evil" into a Google Doc and Gemini jumped in and offered to elaborate, so I let it...