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"When it comes to headworn AR, enterprise spending holds a commanding revenue share in early years versus consumer spending." artilleryiq.com/reports/headwo…

Smart Glasses: A New Hope for Augmented Reality @arinsider artilleryiq.com/reports/smart-…

Mobile AR Global Revenue Forecast: 2024-2029 artilleryiq.com/reports/mobile…

"Vision Pro's influence in moving AR markets could take time, given its price tag and long evolutionary path." artilleryiq.com/reports/realit…

"Healthier and more sustainable funding inflows in any given sector are generally seen with more consistent deal sizes and fewer outlying anomalies." artilleryiq.com/reports/follow…

Reality Check: The State of Spatial Computing, Part 2 artilleryiq.com/reports/realit…

VR Global Revenue Forecast: 2023-2028 artilleryiq.com/reports/vr-glo…

How do consumers really feel about AR? In partnership with Thrive Analytics, we asked them directly. The result is Wave 9 of our AR consumer survey. artilleryiq.com/reports/mobile…

"A market correction has caused the power balance to shift from startups to investors in what is now a buyer’s market for founders’ equity." artilleryiq.com/reports/follow…

"HD color passthrough cameras broaden VR use cases and utility. They also advance AR, which can piggyback on the more mature and penetrated VR market." artilleryiq.com/reports/realit…

"Most consumers aren’t paying for AR experiences at this stage." artilleryiq.com/reports/xr-glo…

Meta continues to dominate the VR competitive landscape with a 71.6 percent market share in unit sales and a 63.5 percent market share in revenue (the difference is due to unit pricing). artilleryiq.com/reports/vr-glo…

How do consumers feel about AR? And how should app developers build products and experiences accordingly? artilleryiq.com/reports/mobile…

"Vision Pro represents smart glasses’ counterpart at the the other end of the experiential spectrum." artilleryiq.com/reports/smart-…

"With mixed reality, AR can live on, and be incubated within, the more mature and penetrated VR hardware market. This exposes AR by seeding its demand with a broader set of new users." artilleryiq.com/reports/realit…

What's the headworn AR revenue outlook? artilleryiq.com/reports/headwo…

We examine the AR and VR events and lessons of the past year and predict outcomes for the next year. artilleryiq.com/reports/annual…

Though many think of passthrough AR and seethrough AR as an evolutionary sequence (in that order), it will be more of a parallel evolution, where they co-exist and shine in different contexts. artilleryiq.com/reports/slim-s…

"27 percent of U.S. adults own or have used a VR headset according to the survey." artilleryiq.com/reports/vr-usa…

"What will be the impact of Snap Spectacles and Meta Orion? How are smart glasses evolving? And how is mixed reality becoming a new standard in VR?" artilleryiq.com/reports/annual…